"The herd instinct. Why do people follow the lead of others. Herd instinct - how justified is it? Types of thinking stereotypes

herd feeling people, how much we know or guess about ourselves.
One of the educational channels took up the study of the law auto-sync,
the essence of which says that if in some society 5% of people simultaneously perform actions, then the rest of the majority starts after them repeat. In the story
social experiments are being carried out to show that one of the strongest instincts of most animals, the herd mentality, is also inherent in humans.

The plot included the following social and psychological experiments:

• - Everyone ran, and I ran to the red;
• - How to go with the flow in an elevator;
• - Do not believe your eyes, two white squares.

And although imitation instinct, as psychologists call it,
inherent in all of us, and all our lives we have something from someone copy, starting from birth, when we imitate language for communication,
we still stay individual personalities with their own unique set of borrowings. And as the story showed,
found in each experiment 10-15 percent who didn't follow the crowd. And if we imitate something, then choose the best people and the right directions for this.

herd instinct like animals

Let the herd mentality be manifested in the form of useful, necessary and developing habits.

Herd instinct and conflicts of our subconscious.

Interpersonal contradictions, the struggle between people in the clash of their interests, ideas, judgments and views on life leads to conflicts. Conflicts are the scourge of modern society, causing, at times, an irreparable blow to human relationships, and causing numerous psychosomatic illnesses.

Sometimes it can be difficult to understand why people behave in such a strange, aggressive and "wrong" way. And the conflicting parties themselves often have a poor idea of ​​what they actually want to achieve in the course of the conflict.

But if you analyze it, it turns out that at the heart of any seemingly unnecessary scandal, any aggression, any act is a motive, a subconscious hope for a result that is desirable to obtain. At work, these reasons may be the desire to increase their earnings or to achieve success in the eyes of colleagues. At home, intimacy with a partner, the desire to please him or dominate him. Any conflicts and scandals serve as a tool to achieve a specific goal. They are due to the desire to "win" for each conflicting party. Any behavior that seems negative to us has its own motives. And very often these motives are not realized not only by others, but also by the scandalous person himself.

A simple understanding of the deep, subconscious, motives of conflict situations will help prevent conflicts or significantly reduce the harm that they can cause.

Everything that is not currently in the mind of a person is called the subconscious or unconscious (according to Freud). Consciousness is what we are aware of at the present moment.

At the heart of human behavior are essential needs, as well as primitive instincts and desires that we are not aware of, due to biological urges. It is the ancient instincts that often cause conflict situations, determining the behavior of a modern person. We inherited these instincts from distant ancestors, they were useful in the past, but now they have lost their value and only interfere with us.

However, alas, the motives of the behavior of modern man are in many respects similar to the motives of the behavior of animals. By studying the behavior of animals, scientists better understand and predict the behavior of people in various life situations.

Let's look at some very instructive experiments that will help us understand the subconscious mechanisms of the behavior of the people around us.

So, a large flock of monkeys is in a fenced area under the supervision of scientists. As in wildlife, the flock has its own hierarchy. Division by rank is the law of any flock. There must be a leader, the head of the pack, as well as first-rank males and females, second-rank ones, outcasts, children. And on the territory of the monkeys they put a cage-feeder with a cunning lock-constipation. In a cage, a delicacy of selected ripe bananas. Monkeys want bananas, they irritably fumble around the cage, but they can’t get bananas: they can’t reach through the bars of the cage, and they can’t open the constipation.

Then scientists isolate the most non-authoritative male monkey from the pack. And far from everyone, they are taught to open exactly the same constipation on another cell. Show, train the skill. Finally, the monkey understood everything, learned it. She is returned to the pack. The monkey walks up to the feeder with a satisfied look, manipulates the constipation and pulls out a banana! The whole flock, resigned to the fact that the constipation does not open, stares in surprise at a relative, gathers near the cage. The leader of the pack jumps up, gives a slap to the “wise guy”, takes the banana and eats it himself.

The trained monkey takes out another banana. The male second in rank after the leader comes up to her, gives a couple of slaps in the face and again takes the banana. The poor monkey takes out another banana, then another. Same situation. Other monkeys come up, take away bananas, and even beat the outcast of the pack. He gives them bananas, they hit him in the face. No gratitude, no one expresses the slightest desire to understand how their relative unlocks constipation, no one wants to learn from him the ability to get bananas.

But the experiment continues: scientists put the leader of the pack away and now teach him how to open this complex constipation. Having taught, they are released back into the flock.

The leader importantly approaches the feeder, takes out a banana and defiantly, with obvious superiority, begins to eat it. The flock gathers around, carefully watches how the leader appetizingly cracks down on a banana, takes out another tasty fruit and eats it himself again. Everyone is waiting for the leader to be fed. After that, the first-ranking male tries to repeat the seen manipulations with the lock. It turns out not immediately, but the male is persistent and after several attempts the constipation opens.

Gradually, the whole flock masters the technology of getting bananas. They learn from the leader, then from those higher in the hierarchy. But not in the monkey who discovered constipation first. They beat her, they only take away her prey. Now our discoverer can get himself a banana only after everyone who is more important than him has had enough of bananas.

This is a completely sociological experience. The writer M. Weller, in particular, spoke enthusiastically about this experience. Indeed, understanding the results of the experience gives important conclusions for the society of people. Indeed, in the human subconscious, the most ancient herd instinct is laid, which still often determines our behavior. This instinct has deep biological roots and is associated with the need for the survival of the pack. To survive in the wild requires coordination of actions. For this, the pack needs a leader. The leader unites, protects and directs the pack, submission to the leader makes the pack and each individual of this pack less vulnerable to enemies. The execution of the leader's orders is the guarantee of one's own safety. Submission to the pack leader or the desire to take his place is an adaptive biological group survival instinct that promotes self-preservation and reproduction. The desire to obey, to please, to be close to a socially significant individual gives a sense of one's own security. Members of the pack usually take the side of the leader. And in case of danger, the pack first of all preserves and defends the leader, as the most valuable individual for this pack.

At the same time, in the pack there is a constant struggle for leadership between socially significant individuals. The authority of the leader is obtained in fights with relatives. In nature, physical strength, courage provide superiority. The strongest male comes to the fore, able to organize a flock for hunting, foraging or avoiding enemies. The rest take their place in the hierarchy and must yield to more significant individuals.

The best food and, most importantly, the females go to the leaders first. A strong male must pass on his genes to as many females as possible. This is the ancient law of pack survival.

But in the community of people and even in ordinary families, their leaders very often appear, who try to guide the rest.

Like any flock, the community of people is still self-organizing into estates, ranks, castes. There are numerous confirmations of this.

Somehow, back in Soviet times, an experiment was conducted in several colonies for minors. They selected teenagers who suffered from the oppression of their fellows (located at the very bottom of a kind of social ladder), and isolated them. And what? After some time, among the selected adolescents, a hierarchy arose again with new leaders and even more cruel harassment and bullying by the "leaders" over the guys who could not stand up for themselves.

In almost all adult zones, there is a clear unspoken division of people. The role of the leader is played by the thief in law, next in status are the thieves, then the peasants, followed by the so-called goats, and finally the lowered, most despised prisoners.

In the army, the rank system is fixed by law. According to the Charter, military personnel are obliged to unquestioningly obey their superior in rank. This makes the army easily manageable, able to carry out any order of the commander. Commanders are appointed from above, so the struggle for leadership between the military is not so pronounced.

Work collectives have their own hierarchy, official status, forcing the subordinate to be in a lowered position. Therefore, the saying is so popular and fair among us: "You are the boss, I am a fool, I am the boss, you are a fool." The opinion of a person with a lower status and a worse financial situation is taken into account last.

Let's consider another interesting experiment. Rather, I found information about different experiments, very similar in terms of the scheme of conduct and results. One was carried out with laboratory rats, the other with mice. Let's talk about rats.

An additional room was added to the animal cage and the feeder was moved there. The room was an empty pool for animals with one platform adjacent to the cage and having a smooth descent to the bottom. The feeder was fixed on the far side of the pool from the rats.

The rats pretty quickly figured out how to get to the feeder. And they began to run for food in a new room.

Then the pool was filled with water. A flock of rats has gathered on the site, the animals are running, worrying, squeaking: they want to eat, but you can only get to the feeder by swimming. Rats really don't like to swim!

Rats have a useful pack instinct. In danger and in difficult, unpredictable situations, a flock usually risks the life of only one, of course, not the most important individual. So, when taking suspicious food suddenly poisoned? only one animal tries it at first. The rest are watching and waiting. If everything is in order with the rat, then the whole flock starts the meal. And reconnaissance of an unfamiliar environment is also most often carried out by someone alone. The rest are waiting for the result.

So during the experiment, one of the rats finally jumps into the water, swims to the feeder, takes food (so much water was poured that you can take a briquette with food without problems), returns back: you can’t eat in the water. However, on the site, the briquette is immediately taken away from the sailed rat by stronger individuals. However, reconnaissance has been carried out. The example of the first rat is followed by several more animals that jump into the water and swim for food.

It turned out that the flock was divided into those who swim for food, and those who take food. There were more of those who did not swim. Therefore, individual rats had to swim up to 10 times before they were allowed to eat the food brought. Everyone swims differently. Someone 2-3 times, someone more. There were one or two animals that made only one swim, only for themselves. These individuals, in my opinion, are quite strong and respected in the pack, they do not strive for leadership, but they can stand up for themselves and avoid harassment. In relation to people, this type often leaves society, becomes a hermit or philosopher.

However, that's another story. In our experiment, the scientists selected and isolated the animals that took the swim, and left only those who took away the food. And again the situation repeated itself, again there was a division. Only the fights on the playground of the rats who had arrived with those who continued to take food became more violent.

Of course, if similar experiments were carried out with monkeys, the results would be the same. The one at the bottom of the pride ladder would swim or run many times, and the leaders of the pack would take food from him. In any flock, it is in the order of things to take away from the lowest in the hierarchy.

But even people who are high in the hierarchical ladder have the opportunity to deprive the less significant of their work, their ideas, their women, finally. Power and position in society make it possible to control people, to appropriate their labor, to satisfy their despotic ambitions.

At the same time, in order not to be deprived, you need to fight for your place under the sun. The law is this: in order to achieve something in life, to be able to lead, to be listened to and respected, you must be at the top of the social ladder. This law is enshrined in us at a subconscious level.

And people fight, sometimes even unconsciously, for leadership, listen and try to please the one they consider the leader, but ignore, criticize those who are placed below themselves in the hierarchy. At the same time, the authority of a person is more often obtained not by physical strength, but by intellect, the ability to convince, prove. Of course, pedigree, connections, money matter.

The strategy of competition permeates our entire life. People behave differently, but subconsciously consider others as an object for struggle or, conversely, obedience.

Boys and men more actively strive for high status, compete in games and work, determining the hierarchy and their place in it. Women, on the other hand, are more likely to sacrifice success and self-realization for the sake of maintaining relationships. They show less of their accomplishments. Some women have a need to lean on a "strong shoulder", listen and please a man. They hide their superiority in any area for fear of displeasing a spouse or work colleagues. Talking about her hardships and troubles, a woman subconsciously seeks to receive sympathy and support from a strong male. Men tend to give advice or offer solutions. They get very angry if their recommendations are not implemented. They usually react sharply when a woman tries to "rule" in the family or begins to belittle her husband.

Men are stronger than women, in nature males are usually stronger than females. But at the level of animals there is an instinctive ban on the manifestation of aggression towards females. And a person has many similar deep settings. However, here, too, people "left" animals: some men are able to hit a woman. However, the majority adheres to social norms that prescribe not to show physical violence against a woman. But often a man can react aggressively to the neglect of his person by a woman. Men struggle with two desires: the instinctive fear of harming a woman and the desire to punish her, to put her in her place in order to feel superior. For obedient women, men are ready to provide care and attention. Therefore, the object of chivalrous attitude is usually meek, non-aggressive, compliant ladies. It is these women who have a subconscious desire to please their men.

However, many women express dissatisfaction due to ignoring their interests. Usually this is the cause of conflicts in the family. A woman's attempt to achieve equality often leads to a scandal.

Of course, compliance, capitulation to the demands of a woman, a subconscious readiness to consider her higher in rank is also manifested in some men. The inhabitants consider such "henpecked".

Psychologists say that concessions demonstrate "goodwill" and serve as a positive behavioral model. But concessions can be subconsciously perceived by others as a sign of weakness. The proverb: "Do not do good to people, you will not receive evil" from this area. Compliant people want to please others, try to help them. But sometimes help is taken for granted. A kind person can be viewed on an unconscious level as being inferior in rank. And instead of gratitude, demand more and more concessions from him. This can lead to conflict.

The phenomenon of the unconscious was justified by Sigmund Freud. The unconscious, according to Freud, arose as an inevitable consequence of the action of the defense mechanisms (MP) of the individual. ZM are not realized by the personality itself, but help to overcome the mismatch between expectations and understanding the impossibility of one's expectations. Hidden in the subconscious of a person is manifested in his dreams, fantasies, jokes, slips of the tongue and reservations. However, SPs can be an unconscious source of collisions with others. ZM are able to drive deep intrapersonal conflict, lead to mental illness.

ZM is rarely limited to the sphere of human mental activity; they go into action. If a subordinate, offended by the boss, kicks the dog on the way home, and at home scolds his wife for a bad dinner or can hit her for no apparent reason, then a protective mechanism for replacing aggression works here. One object is replaced by another. The victim is not the immediate source of mental trauma, but a weaker person who has fallen under the arm.

Here, as in a primitive pack, slaps are given not to a significant individual, but to a weaker one. At the same time, in order to justify his attack, the aggressor subconsciously looks for negative moments in his victim (“she cooked the wrong dinner”, “looked the wrong way”, etc.).

Hooligans behave the same way.

Unmotivated aggression is usually associated with the desire to demonstrate one's superiority in strength. It is the aggressor who asserts himself so subconsciously, tries to become more significant through violence.

Z. Freud investigated the subconscious motives of human behavior associated with sexual desire. He was accused of destroying morality and complicity in sexual revelry. But thanks to the works of Freud, psychology and psychotherapy developed. Many problems of human behavior and the origins of conflict situations have become clearer.

Modern psychologists define the following causes of conflicts: a mismatch of goals and interests of people, a threat to security, unsatisfied needs and a desire for superiority, inequality, as well as informational factors: belief systems, or, for example, football fanaticism.

And yet, the basis of most conflicts is the desire for leadership, which provokes numerous scandals in the family and society. The activation of the defense mechanisms described by Freud, aggression, swearing by the boss against the subordinate, the husband against the wife, the mother-in-law against the son-in-law, the mother-in-law against the daughter-in-law, the roots of conflicts in any collectives usually have this very nature.

Take, for example, mother-in-law. The daughter got married, a new member appeared in the family. The mother-in-law instinctively tries to suppress her son-in-law. A woman needs to show her importance, it is beneficial for her that her son-in-law obeys her and would be the lowest in status in the family. Self-affirmation of one of the parties was carried out through the humiliation of the other. Therefore, it is not surprising that the son-in-law is endowed with bad qualities, his shortcomings stick out, and his actions are perceived critically. The mother-in-law does not listen to her son-in-law, does not adapt to his interests, only tries to indicate, demands material benefits for her daughter. If a man also has a desire for leadership, conflicts in such a family are inevitable.

In order to justify their attitude towards those who are subconsciously placed below themselves in social status, they are trying to attribute negative qualities to them: cowardice, stupidity, meanness, greed, harmfulness. This is far from always the case.

But personal attacks and insults (“good for nothing”, “hands grow from one place”, “stuffed fool”, “you don’t understand anything in life”, “it’s hard to live with such an idiot”), instructive instructions, remarks about external form, criticism of actions, ignoring the opponent (as if they don’t notice him) all this is connected with a subconscious desire to humiliate a person in order to give rise to insecurity in him, to awaken feelings of powerlessness, inferiority.

However, the manifestation of intolerance and aggressiveness is an integral part of the law of the social group, which prescribes the division by rank and the struggle for leadership. This law is valid for the pride, the family, the general group of people, the work team. The driving force behind this law is the herd instinct. It is included among the basic instincts, along with two even more important instincts: the instinct of self-preservation, the driving force of which is fear, and the instinct of reproduction, the driving force of which is love and sexual desire.

The basic instincts constitute the formula of the triad. This formula explains almost all natural motives of our behavior, conscious and unconscious.

Stereotypes of behavior associated with basic instincts are embedded in our subconscious, but they are corrected by consciousness, our mind.

Man is not an animal, unlike animals, we can live by reason. The higher a person climbed the evolutionary ladder, the less influence our instincts had on us, the more often our actions were determined by the mind. The behavior of a modern person has also acquired specific features, regulated by a system of moral attitudes.

For example, we have a sense of natural fear associated with the instinct of self-preservation, a sense of duty or shame is superimposed at the thought of possible cowardice. Thus, the result of the same danger in the attack of the enemy during hostilities may be flight for some people, fortitude and courage for others.

At the same time: the higher the intelligence of a particular person, the less pronounced in his behavior are instincts. Raging passions are characteristic primarily of "lumpen" psychology, for the criminal environment, where relationships within the community are largely determined by instincts and brute physical force.

Selfishness, the desire to satisfy only one's needs, the inability or unwillingness to understand the underlying motives of the behavior of others and the inability to foresee the consequences of the attributes of the lower layer of the human personality.

As for conflicts, they should be avoided. The best strategy is to avoid conflict. It is best not to catch the eye of a disgruntled boss, an evil mother-in-law, a neighbor or mother-in-law.

If this fails, do not get involved in the conflict. Do not respond to rudeness, do not respond to provocations, do not make excuses, do not argue. The role in the conflict is to disrupt the enemy's script, to prevent him from using you to defuse and strengthen his own subconscious status.

Determine the opponent's intentions and choose the most appropriate style of behavior for yourself. It is best to confuse the enemy, to find the course of action that will prevent his possible aggression.

Usually, the instigator of the conflict looks for a reason to justify his behavior (as in Krylov's famous fable, the wolf, before attacking the lamb, tries to ascribe unseemly actions to it in order to present itself as a judge who carries out just retribution). Already at this stage, try to turn everything into a joke or find an urgent matter so as not to be the object of an application to dump negativity.

As a last resort, remain calm, agree, do not provoke an aggressive reaction, show respect. The enemy climbs towards you with rudeness, and you try to calm him down, agree with him. He begins to resent dinner, and you ask for advice on how best to cook this dish. Demonstrate good intentions, a desire to maintain a good relationship with a person who is ready for a scandal. Praise and ask for his opinion more often, but try not to get addicted. Even in the most critical situation, one should be inventive, find the most acceptable solutions.

Of course, there are "difficult" people, communication with which is fraught with conflicts. These are rude, harsh, short-sighted people with a "lumpen" psychology. There are not many of them, but you need to “run away” from such people.

And, of course, there is no point in proving your status in scandals and fights.

Just by understanding the deep motives of your behavior and the behavior of others, you can learn to get away from unnecessary breakdowns, disputes and scandals.

Continuation of the topic.

Niche: 18+ Online sex shop

Tools: Quizzes, customer generator

Results: Increase in sales from the site

Elena, owner of the online store Intimi Si

I met your service by chance when I took a free online sales course. It is led by the founder of your company, Alexey Molchanov. He talked so interestingly about all the tools and about the conversion that I wanted to try them on my site.

And you know, I'm very glad that I did!

In general, I have an online store, so to speak 18+. Adult goods store. And initially I had a chat and a callback on the site. But the chat did not bring any results at all, it was as if for show. I can say the same about the call button - customers did not order them at all. It was simply inconvenient for them to call and clarify some questions, to consult.

Therefore, they wrote mainly to the mail indicated on the site. But it had a bad effect on sales.
Firstly, the procedure for ordering goods was very delayed.
Secondly, this is how I lost a lot of clients. I didn't check my email, I forgot to check spam. And in general it is difficult to monitor mail during the day. And clients, not having waited for the answer in time, as a result "left".

And here is a miracle! I'm taking a course that talks about different services and how they affect the site visitor.
In fact, Envybox specialists helped me choose services for the site. It is immediately clear that they are professionals in their field!

Alexander works with me. He suggested that I install a client generator, quizzes, on the site.

And when I started testing these tools on my site, I was pleasantly surprised how well each of them does their job!)

The quizzes were made in a comic form, which helped to smooth out the atmosphere on the site a little, so to speak, to get rid of the atmosphere of stiffness.

After installing your services on the site, the movement immediately went)) Sales increased! I'm very happy)
Thank you so much for making such cool website tools! They really do increase conversions.

“Insanely glad to meet and cooperate with Envybox”

Birman Alexander Commercial director and co-founder

Birman Alexander, commercial director and co-founder of the company. “Our online store specializes exclusively in professional cosmetics for face, body and hair care. We put the premise that we will sell only certified goods as the basis for the work of the store. And to this day, we adhere to this rule: a strict selection of brands, strict control of the expiration date of each unit and maximum attention to each client.

Envybox was known before it was so popular. We watched the service for a long time, but did not dare to connect it. As a result, on May 3, 2016, we implemented Envybox widgets and since then we have never disconnected from them. At first, we only had an Online Chat, but after a while we also connected the Client Generator with Stadny.

The most effective for us, of course, is Online Chat, because it is live communication with customers. The generator informs about promotions and discounts, Stadny performs the function of attracting, and through the Chat, direct contact with users is carried out.
For the convenience of our clients, our Live Chat is available 24/7. This increases the loyalty of consumers, and, accordingly, the sales of the company.

Envybox is developing dynamically and we really like it. Your team has developed such a service that you don’t even need to understand - everything is clear, simple and logical. All widgets installed independently and did not encounter any problems. It’s great that you didn’t need the help of your specialists when introducing products to the site. Envybox support is, of course, on top, but I don’t want to contact the guys with problems.

I was also very pleased with the results from the work of the service, which appeared within half an hour after its installation. However, we are not very fond of sharing numbers. I will say this - rather, the Envybox service did not directly increase sales from our site, but formed another channel for contacting customers, that is, it indirectly affected profits.

We are extremely happy to meet and cooperate with Envybox”

“We believed in Envybox from the very beginning and are happy that we were not mistaken”

Kapustin Yury Nikolaevich, CEO of Modernus

“Our company is engaged in the manufacture and supply of designer furniture. Modernus specialists will help you choose unique, truly stylish and modern furniture, lighting and decor items for your house or apartment, study or office. Our online catalog presents furniture created by legendary world designers. We offer both modern developments and products that have already become furniture classics.

We have been using Envybox products for about two years. I found out about you when I monitored callback programs on the Internet. There are a huge number of such services on the Internet, but Envy will stand out from the competition. The site alone is worth something - stylish, structured, and most importantly accessible for understanding.

In general, we considered the products of the service, studied all the chips and decided to stop at your services. We believed in Envybox from the very beginning and are happy that we were not mistaken. Aleksey Molchanov, not in words, but in deeds, confirms the quality of the system. It's a sin to leave Envy for another supplier when everything is so cool here!

On our site we use Callback, Online Chat and Herd. The call button is the most effective for us. It helps to attract additional requests from the site and establish quick contact with the buyer. In general, we are satisfied with all Envybox products. Working with the system is convenient and productive. It's also nice that the integration of the service with our site was quite fast and without problems.

Our statistics are positive. The first results began to appear in the first week of using the service. As I said, most of the applications fall from the Callback. For a month we get 35-40 new hits from it. With Online chat and Herd, the indicators are slightly worse.
We ourselves like to call more than write. Questions and problems on the tube are solved much faster.

The advantages of the service include an increase in the conversion of the site. I did not find any cons, everything is fine.
Thank you"

“The customer generator almost doubled the conversion of our site”

Sergey Pynzar, founder of the project

“Our company is engaged in the construction of houses from Sip-panels. Sip-technology in the construction of suburban residential buildings has been successfully used in Russia for many years.

Sip-panel houses have a number of advantages and meet all the requirements for comfortable housing:
1. Constant savings. Owners of houses made of Sip-panels pay several times less for electricity than residents of houses built from other materials.
2. Large area of ​​premises. In houses built from Sip-panels, useful square meters are 30% more.
3. Durability of Sip-panels. Houses built from Sip-panels are able to withstand any, even the most severe climatic changes.
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5. Environmental friendliness. Sip panels are made from materials that are safe for human health.

We learned about Envybox not so long ago. Literally four months ago, our managers accidentally came to the services of your service. Employees were very impressed with Envy products, but we did not immediately start trusting an unknown service.
Some time later, a friend called me - your partner and convinced me that it is still worth testing these unusual widgets. I agreed and began to choose the most necessary tools from the list.

Now on our site we use the Callback button, the Client Generator and the Herd Instinct. All widgets work in approximately the same way - and calls come in, and requests to the Generator fall, and they click on Stadny.
We used another company before Envybox, and to be honest, your products work much better. We never had a generator at all, but due to it, the conversion of the 2builder.rf website almost doubled.

They did not dare to install the Envybox service themselves, although all the settings are clear and simple. We hired a special person, so there were no extra problems here.

In just three months, our website statistics have improved significantly.

Weekly stats:
1. Callback - 15-20 calls;
2. Client generator - 3-5 applications
3. Herd instinct - 5 clicks.

In general, we are very pleased with the results. Now it has become much easier for customers to contact us, and managers are happy to quickly connect with them.

I also want to commend your support team. Not so long ago I ran into the problem of inappropriate calls from the site, but I still can’t block unnecessary numbers on my own. The Envybox guys happily agreed to help me and did all the work themselves.

Thank you very much Envybox"

• The herd instinct is the mechanism underlying the instinct of self-preservation, applicable equally to both humans and animals.

  The herd instinct shows how people or animals in a group can act collectively, without centralized leadership. As V. Trotter noted in his work "The Instincts of the Herd in Peace and War", it is pointless to look for the causes and derivatives of the herd instinct, since it is primary and cannot be resolved.

Related concepts

Cultural Dissatisfaction is a treatise by Sigmund Freud published in 1930, which was written a year earlier, during the initial period of his struggle with jaw cancer and on the eve of the rise of the Nazis. The author's conclusions are disappointing. In view of the presence in human nature of an attraction to self-destruction, to death, the aggressive impulses generated by this mighty force will always seek a way out, entering into an inescapable contradiction with libido and civilization. The final reconciliation of nature and culture...

References in literature

Trotter leads the psychic phenomena observed in the masses from herd instinct, which is innate to man in the same way as to other animal species. Biologically, this herding is an analogy and, as it were, a continuation of multicellularity, and in the spirit of the theory of libido, it is a further expression of the tendency of all homogeneous living beings to unite into ever larger units. The separate individual feels incomplete if he is alone. Already the fear of a small child is a manifestation of the herd instinct. Contradiction to the herd is tantamount to separation from it, and therefore contradictions are timidly avoided. But the herd rejects everything new, unusual. Herd instinct - according to Trotter - something primary, further indecomposable.

Related concepts (continued)

Attraction to life - the concept of psychoanalysis, also denoted by the term "Eros"; a complex of drives, including sexual drives and the drive to self-preservation (the instinct of self-preservation), seeking to combine parts of the organic into a kind of unity.

Anti-natalism (ancient Greek ἀντί - "against", Latin natalis - "birth") - a range of philosophical and ethical positions that negatively evaluate reproduction and consider it unethical in certain situations, including a negative assessment of reproduction under any conditions (for example ., such is the position of the bioethical philosopher David Benatar). Anti-natalism must be distinguished from practical solutions to overpopulation and birth control policies, as well as childfree life choices, which are motivated primarily by...

Selfishness (ancient Greek Εγώ, lat. ego - “I”) is a behavior entirely determined by the thought of one’s own benefit, benefit, when an individual puts his interests above the interests of others. Altruism is traditionally considered the opposite of egoism, although modern psychology often considers such an opposition to be incorrect. There are also specific views on egoism - such as "reasonable egoism", "hedonism".

Instinct - a set of innate tendencies and aspirations, expressed in the form of complex automatic behavior. In a narrow sense, a set of complex hereditarily determined acts of behavior characteristic of individuals of a given species under certain conditions.

Aggression (Latin aggressio - to attack) or hostility is a stable characteristic of the subject, reflecting his predisposition to behavior, the purpose of which is to harm the environment, or a similar affective state (anger, anger).

Animal rights (English animal rights), also "liberation of animals" (English animal liberation) - the idea of ​​the equivalence of the main needs of people and animals: for example, the need to avoid pain, to save one's life. Supporters hold different philosophical points of view, but all are generally unanimous that animals should not be considered as private property and used for food, clothing, in the entertainment industry and scientific experiments, and some rights, for example, the right to life...

Totem and Taboo is a book published in 1913 by Z. Freud, in which he develops his theory of the origin of morality and religion.

The nature and essence of a person is a philosophical concept that denotes the essential characteristics of a person that distinguish him and are not reducible to all other forms and kinds of being, to some extent inherent in all people.

Intelligence in animals is understood as a set of mental functions, which include thinking, the ability to learn and communicate, which cannot be explained by instincts or learning. It is studied within the framework of cognitive ethology, comparative psychology and zoopsychology.

Higher animals are a collective group of representatives of the animal kingdom, capable of modifying their instinctive behavior (instincts) with the experience gained during their life. Examples are all mammals, birds, many reptiles. The same example is a person in whom hereditary behavior plays a smaller role in decision making than life experience.

The false consensus effect (or false agreement effect) is the tendency to project your way of thinking onto other people. In other words, people tend to believe that everyone else thinks in exactly the same way as they do. This supposed correlation, not supported by statistics, gives the impression of a non-existent consensus. Such a logical fallacy affects a group of people or individuals who assume that their own opinions, beliefs and preferences are much more common ...

Postgenderism is a social, political and cultural movement whose adherents advocate the voluntary elimination of gender from the human species through the use of advanced biotechnologies and assisted reproductive technologies.

Jenkin's nightmare (“the swamping argument”) is a fundamental objection to Darwin's theory of the gradual formation of new biological species by preserving a favorable trait by natural selection, put forward by the English engineer Jenkin. According to him, a useful trait that accidentally appeared in a single individual in a group of organisms (populations) will gradually be leveled by crossing with ordinary individuals. This logical difficulty is overcome with the creation of a population ...

"Man descended from apes" is a popular thesis commonly associated with Charles Darwin and the Darwinists, but it has been said before him.

Morality (Latin moralitas, the term was introduced by Cicero from the Latin mores “generally accepted traditions”) - the ideas accepted in society about good and bad, right and wrong, good and evil, as well as a set of norms of behavior arising from these ideas.

Almighty control is a mental process that is classified as a psychological defense mechanism. It consists in the unconscious conviction of a person that he is able to control everything. A natural consequence of such a conviction is a person's sense of responsibility for everything around and the feeling of guilt that arises if something gets out of his control.

Shame is a negatively colored feeling, the object of which is some act or quality (philosophy) of the subject.

Asabiya, or Asabiya (arab. عصبية) is a term referring to social solidarity, where the emphasis is on cohesion and unity, group consciousness, a sense of common purpose and social unity. It was originally used in the context of "tribalism" and "clanism". In the modern period, this term is usually identified with solidarity.

Feral children (other names: wild children, feral children) are human children who grew up in conditions of extreme social isolation - out of contact with people from an early age - and practically did not experience care and love from another person, had no experience of social behavior and communication. Such children, abandoned by their parents, are raised by animals or live in isolation.

Cowardice is a property of character, the inability to overcome fear of personal danger. Cowardice is inextricably linked with action and the concept of duty: if a person must not take actions dangerous to him, then avoiding the threat is not cowardice, but common sense; a coward, out of fear, does not do what he should.

Lamarckism is an evolutionary concept based on the theory put forward at the beginning of the 19th century by Jean Baptiste Lamarck in his treatise Philosophy of Zoology. The views of Lamarck himself are quite difficult to understand, since they are based on a number of concepts of the 18th century that are completely uninterpretable within the framework of modern science (primarily created by God, matter as a passive principle and nature as order and energy for its implementation; the concept of five elements, of which the ether plays the most important role, in the form of thin...

The Hunter-Farmer Theory is a hypothesis proposed by Tom Hartman to explain the causes of Attention Deficit Hyperactivity Disorder and ADD in adults, interpreting them as the result of adaptive behavior. Hartman notes that most or all of mankind have been nomadic hunters and gatherers for millennia. Then this standard gradually changed with the development of agriculture in most primitive societies and most people on earth became farmers. During...

Sexualization (instinctualization) is a protective mechanism that consists in attributing an erotic component to negative events, thus “turning” them into positive ones.

Psychological theory of the origin of the state - the theory of the origin of the state, developed by Lev Petrazhitsky. According to this theory, the state was formed as a result of the division of society along psychological lines: some are only able to obey and imitate, others can govern.

Altruism (lat. Alter - other, others) - a concept that comprehends activity associated with disinterested concern for the well-being of others; correlates with the concept of selflessness - that is, with the sacrifice of one's own benefits in favor of the good of another person, other people, or in general - for the common good.

Maternal deprivation (lat. deprivatio - loss, deprivation) - the process of emotional and psychological impoverishment of the child, due to separation of the child from the mother at an early age. The basis of this phenomenon is the complete or partial lack of attachment to adults in the child, undermining trust in the adult world.

Pseudo-aggression - actions that may result in damage, but which were not preceded by evil intentions.

Psychosocial development, theory - the theory of psychosocial development of the personality, created by Erik Erickson, in which he describes 8 stages of personality development and focuses on the development of the individual's Self.

Disgust is a negatively colored feeling, a strong form of rejection. Opposite emotion: pleasure.

Open individualism (English open individualism; short for an open individual view of personal identity) is a point of view in philosophy, according to which there is only one self-identical subject, which is all and to which all human bodies and all independent streams of consciousness belong. Open individualism requires a different understanding of eternalism. The phenomenological interpretation of open individualism is that I (as the only subject) constantly "discover...

Animal sexual behavior is a term used to refer to certain behavioral complexes, usually (but not always) associated with the implementation of a reproductive or copulatory function. Sexual behavior in animals takes many forms, even within the same species.

Interspecific friendship is a relationship that is formed between individual representatives of different animal species (as opposed to mutualism - a mutually beneficial relationship at the species level). An atypical occurrence in biology, however, numerous cases have been reported in both wild and domestic animals, including mammals, birds, reptiles, and combinations thereof. In many cases, pairs form those animals whose species usually do not get along in natural conditions, and sometimes one of the species even preys on the other. Among ...

Carnism (lat. carnis - meat, flesh) is a psychological concept, within which a statement is made about the existence of an ideology of the same name, based on a system of beliefs about the legality of eating animal products, especially meat. The term "carnism" was coined by social psychologist Melanie Joy in 2001 and popularized in her book Why We Love Dogs, Eat Pigs, and Wear Cow Skins.

- a psychological force that calls a person to fight for survival. Seen as an important and active process of conscious and unconscious reasoning. It is especially pronounced in cases where a serious injury or illness threatens life.

The concept of "teenage reactions" was introduced by the Soviet psychiatrist A. Lichko. Some of the foreign authors single out the "teenage complex" as a number of psychological features characteristic of adolescents. In the event of serious behavioral and emotional disorders in a teenager, it is customary to speak of a “pubertal crisis”.

Cultural genesis is the process of the emergence and formation of the culture of any people and nationality, in general, and the emergence of culture as such in a primitive society. At the moment, there is no unified theory of the emergence of culture.

Superman (German: Übermensch) is an image introduced by the philosopher Friedrich Nietzsche in the work “Thus Spoke Zarathustra” to denote a creature that, in its power, should surpass modern man as much as the latter surpassed the ape. The superman, being, in accordance with the hypothesis of F. Nietzsche, a natural stage in the history of the human species, must personify the focus of the vital affects of life. The Superman is a radical egocentric who blesses life in the most extreme...

The organic theory of the origin of the state is the theory of the origin of the state, according to which the state is an organism that is born, lives, grows old and dies. Elements of this theory are found in the works of various authors. It has now been rejected by the vast majority of scientists.

Lookism (discrimination in appearance) is a designation of positive stereotypes, prejudices, choice of behavior in relation to physically attractive people, as well as to those whose appearance meets the cultural and social ideas and norms of a particular society. Warren Farrell coined the term "the celebration of the gene" to describe the adoration and praise of a person's physical beauty.

Model of the human psyche (eng. Theory of Mind (ToM). In the literature, you can find other translations of this term, for example: understanding someone else's consciousness, theory of intentions, theory of consciousness, theory of mind, etc. (in the films "BBC "meets as a" theory of mind ") - a system of representations of mental phenomena (meta-representations), intensively developing in childhood. To have a model of a mental state means to be able to perceive as one's own experiences (belief ...

This is Australia, there really are posts and a wire is stretched (probably even under power).

In general, the concept of herd instinct is familiar to everyone in various forms, but it is more commonly associated with the animal world, although it is also applicable to humans, but to a slightly different degree. Let's analyze its mechanism.

To begin with, a small digression "to the children." There is an obvious rule for all parents: do not do to your child what you do not want him to do. Want to reduce the chance of your child becoming a smoker? Do not smoke in front of him yourself and do not give him the opportunity to understand that you smoke. The principle is simple: if a person (child) does not know what is right and what is wrong, he learns by copying/imitating those whose behavior is right for him. If there is no way to filter out “right / wrong” behavior, then a person simply directly copies anyone who physically resembles him (“mirror”). Such copying is carried out by a person (child) only in those cases when he does not have any behavioral strategies, there are no predictions for a specific situation, or any of his predictions seem too unlikely to him, and therefore threatening survival. Simply put: when you don’t know what to do, do as everyone who looks like you does.

This is what underlies the “herd instinct” of man. Of course, it is worth clarifying that this is not an instinct, it is only a mechanism for self-survival through learning by copying, which is based on the instinct of self-preservation.

For example:
The man works in the office. Every day at lunch, along with a stream of people, he goes to the dining room, turning left in the corridor, while almost no one ever turned right. One day, also leaving the office, he walks with a stream of people, but people start turning to the right.
There is a violation of the prediction. A person has no strategies for this behavior and the natural response to learning how to respond is to copy other people's behavior, trust them, go right.

The likelihood that a person will obey the “herd instinct” is determined by a number of factors:

1. Speed ​​of decision making
As already mentioned, the consciousness functions much more slowly than the subconscious. In cases where we are forced to make quick decisions, we tend to use the subconscious mind and the mechanism of learning by copying / imitation just belongs to its area. Therefore, in the case of quick decisions, we are more prone to copy/imitate choice.

For example:
If we see that in a few seconds the walls around us will begin to collapse and we see a crowd running in some direction, then we will rather run after them than think “where to run”.

2. Criticality of decision making for self-survival
This moment closely intersects with the example of the previous paragraph. If we are faced with a situation where decision-making is strongly tied to our self-survival (“pure strategy” or “cant”) and we have no behavioral strategies for this situation, we tend to copy the behavior of other people more, as we subconsciously assume that they do not want their own death.

3. Level of development of prediction strategies
As already mentioned, the “herd instinct” is most pronounced in cases of weak development of consciousness and, in particular, prediction models. The less we can predict about a given situation, the less we can model possible outcomes and evaluate them, the more we are subject to the herd instinct. Very often it plays for the better for us, but sometimes it hurts. There is a saying: "Millions of people cannot be wrong." From my experience, I can say that they can, and they do it regularly (although the concept of "error" is always subjective).

4. Level of identification with the mass
A very important role is played by the assessment of how much the “mirror effect” affects a person at the time of making a decision.

Examples:
If a flock of gophers runs past a person in a panic, he will not panic and will not run after them.
If a person in a business suit sees two crowds running in different directions (one crowd is people in suits, and the other in orange “overalls”), then he is more likely to run after people in suits.
If the person in the example about the office goes out not to go to the dining room (where everyone thinks they go), but, say, to throw out the garbage (where the garbage container is to the left), then again, the probability of his submission to the herd instinct is much less due to the reduced influence " mirrors."

5. Internal state
It is obvious that the internal state of a person also affects the degree of involvement, since it also determines the degree of submission to subconscious influence. For example, alcohol intoxication reduces conscious control and such a person follows the crowd more easily. This includes all methods of altering mind control, from trance to medication.

6. Individual features
In some cases, there are individual features of submission to the “herd instinct”, for example, when, as a result of a jamb, a person becomes dependent on the opinions and actions of other people. It can also be attempts at self-realization by joining the masses, which occurs in the early stages of personality development (adolescence). There are a lot of such examples, but the general mechanisms are in the first five points.

conclusions
In general, the “herd instinct” is a fairly good and effective biological tool in the field of pure self-preservation strategies. However, it loses its effectiveness, and sometimes even plays to the detriment of the person himself, when it comes to systems of complex social interaction, especially in a society with a high prevalence of jambs.

When making decisions about the lack of behavior strategies (prediction models), take into account the fact that a massively accepted behavior model may be inadequate and ineffective. If you have time to make a decision, then use it as resource-efficiently as possible and try to develop your own strategy.

When it comes to how to wash clothes, then you can easily rely, without much harm to yourself, on the opinion of society. If we are talking about more individual things, in particular your personality or the social aspects of your life, then the decision should be taken more carefully and separately. It is precisely due to the fact that individuals delegate the adoption of personal mental decisions to the opinion of the “herd” that the opportunity has been created for the development of sects and other similar organizations and trends, which almost always feature an abundance of irrational strategies. ()

Something else for you from psychology: here for example, but for example. Here is another answer to the question and. Let me remind you about The original article is on the website InfoGlaz.rf Link to the article from which this copy is made -