The meaning of flowers for a person. Psychology of color: How each color characterizes a person. A) The meaning of green in psychology

In psychology, it is believed that each color in some way affects the human psyche, and also has its own meaning. Seeing one of the colors, we often experience certain emotions - up to a sharp increase or decrease in mood. Also, color, at times, has a significant impact on our choice (and the creators of advertising and politics are well aware of this). In addition, various colors can be used to achieve your goals, and we recommend that you learn how to do this from the proposed article.

Basic colors and their meaning in psychology

It is no secret that the choice of a particular color in some way characterizes a person. So, let's look at these characteristics, and also find out how and what shade affects our psyche and what significance it has.

Purple color in psychology

A) The meaning of purple in psychology

This color is very difficult to call natural - it seems to come from a feeling of some unnaturalness. However, this color also symbolizes luxury, wealth and mystery. The main symbol of this color in psychology is the owl, because it is purple that symbolizes wisdom, mysticism. According to medieval myths, purple is also considered the color of remorse, loneliness.

B) The effect of purple on the human psyche

This is a very dangerous color, as it puts pressure on the psyche and can cause apathy - that's why try to use it in the interior in small quantities. However, shades of purple can help a person increase self-esteem, positively affect the development of big plans, and help develop sensitivity. In addition, in moderate doses, it has a calming effect on the psyche.

C) Characteristics of a person whose favorite color is purple

It is often believed that the purple color is preferred by people who find it difficult to achieve fulfillment in life. We are talking about very critical natures to themselves, inclined to constantly keep themselves under control. At the same time, they need support and support, and, at times, they are distinguished by noticeable sentimentality and infantilism.

Blue color in psychology

A) The meaning of blue in psychology

This color has a peculiar symbolism, which differs in both positive and negative aspects. Positive characteristics include perseverance, idealism, fortitude, organization, rigor. Negative characteristics were: weakness, fanaticism, dependence. Although most people Blue colour yet associated with heaven and eternity. It also symbolizes honesty, loyalty, constancy.

B) The impact of blue on the human psyche

Shades of blue are famous for their calming effect, and for this reason they are often used in the interior design of bathrooms, offices. At the same time, it is rarely used in children's rooms, since blue refers to cold shades, and because of this, the baby may feel uncomfortable. However, in any room, it is advised to dilute the blue color with other, warmer tones in order to exclude the development of prolonged depression and anxiety.

C) Characteristics of a person whose favorite color is blue

People who love the color blue are often modest and reliable. Often they are prone to melancholy, love solitude, are prone to long reflections, and try to avoid conflict situations. In general, they are characterized by sociability and a tendency to idealize the world around them.

Green color in psychology

A) The meaning of green in psychology

Green is formed by the fusion of blue and yellow, and as a result complements the qualities of both. It is a symbol of vitality, tranquility, steadfastness, well-being and inner harmony.

B) The impact of green on the human psyche

Things of green shades have a disciplining effect on their owner, help to fight various fears and complexes. It is also worth noting that this color has a neutralizing effect on other colors and helps to dispel negative emotions, instead giving peace and tranquility. Among other things, it helps to come to a decision even in the most peak situations. Some give negative aspects to this color - silence and hopelessness. It is believed that you should not concentrate on this color for a long time - this will cause boredom and apathy.

C) Characteristics of a person whose favorite color is green

As a rule, people who like this color are characterized by high performance and craving for leadership. They can predict the development of almost any situation, and get out of it with maximum benefit for themselves. Often they help others, even if it causes harm to themselves. Very secretive, but at the same time strive for sociability.

Red color in psychology

A) The meaning of red in psychology

Red is primarily associated with blood and fire. Symbolic meanings of this color are varied, and sometimes even contradict themselves. For many, red symbolizes love, passion, the fullness of life. Others, in turn, consider red the color of war, bloodshed, and revenge. In ancient times, the red color often meant some kind of aggressiveness, strong sexual desires. Also, this color means greatness and power. For example, in Byzantium, only the empress had the right to wear red boots.

B) The impact of red on the human psyche

Red is very exciting, hot. For many, it is associated with something dangerous, unlawful (remember at least a traffic light). Also, this color easily attracts attention - this is actively used by advertising producers. If a person looks at this color for a long period, then he will notice an increase in heart rate. And yet it is undesirable to abuse red - soon it begins to tire.

C) Characteristics of a person whose favorite color is red

It is believed that red lovers are born leaders. They also express their emotions violently and vividly experience them. Most often, admirers of red are distinguished by perseverance, selfishness, and intolerance. Women who love shades of red tend to be quite sexy and often prone to flirting.

Yellow color in psychology

A) The meaning of yellow in psychology

As you know, this is the color of the sun, optimism, wealth and joy. Many people have just such associations when they see yellow. Yellow embodies energy, positive, movement, cheerfulness. At the same time, it also has negative meanings - for some, its golden radiance evokes associations with greed. Also, many consider yellow to be the color of separation, betrayal, jealousy.

B) The impact of yellow on the human psyche

In psychology, it is believed that, first of all, yellow color symbolizes active mental activity. According to the results of numerous studies, it is these shades that have a stimulating effect on those parts of the brain that are responsible for thinking and memory. It is argued that the systematic, but rather moderate perception of yellow, has a positive effect on intellectual abilities.

Also, this color helps to resist chronic fatigue, mild depression, lethargy. However, note that an overabundance of this sunny shade can cause harm in the form of hidden nervous disorders.

C) Characteristics of a person whose favorite color is yellow

A person who prefers the yellow color strives to reveal himself in any way and wants, by all means, to achieve his goals. Often these people are in high spirits, very confident, sociable and creative. At the same time, they can be scattered and quite critical both to themselves and to other people. They rarely suffer from low self-esteem.

Orange color in psychology

A) The meaning of orange in psychology

Basically, this color is a symbol of solar heat and internal energy. Also strongly associated with fiery emotions, rhythm, energy. In other words, this color in psychology has practically become synonymous with constant movement, symbolizing love of freedom, talent, versatility. In the minds of many people, this color has a positive and life-affirming energy.

B) The impact of orange on the human psyche

Note that we are talking about a rather difficult shade, which is a mixture of red and yellow. As a result, the influence of this color depends on which shade has become the leading one in it. The dominance of yellow color has a milder effect on the psyche, giving a positive perception. If the red tint predominates, then it has a different meaning for perception, being associated with strength and assertiveness. Also note that an excess of orange negatively affects the mental state of a person, causing fatigue and mental exhaustion.

C) Characteristics of a person whose favorite color is orange

People who love orange are usually rare optimists. They are characterized by good nature and a positive outlook on the world. Most often they are very sociable and have a high energy potential. At times, to negative traits can be attributed to excessive assertiveness.

Black color in psychology

A) The meaning of black in psychology

Often this color symbolizes mourning, death, misfortune. Black carries a certain protest, denial, because it is not in vain that most of the unkind characters of fairy tales and films are dressed in dark robes. However, some tend to consider black as the color of mystery, elegance, and completeness.

B) The impact of black on the human psyche

Black absorbs light and renders strong influence on the psyche of any person. Often it turns out to be one of the signs of depression, melancholy, insecurity, depression. At the same time, it provides an opportunity to relax, to come to some kind of rethinking. Black color allows you to take a break and get to the bottom of the truth, pushes you to think.

C) Characteristics of a person whose favorite color is black

In general, people who love black are often very mysterious personalities. Moreover, without realizing it, they seek to attract the attention of others, because the black color arouses curiosity, as if hiding something interesting and intriguing behind it. Moreover, if black colors predominate in your life, it is likely that you feel a lack of certain emotions or feelings. Also, black color characterizes several secretive natures.

Pink color in psychology

A) The meaning of pink in psychology

Pink color is considered a symbol of romance, love and kindness. It seems to be saturated with a light aura of innocence and serenity. Lightness, tenderness, calmness and love of life “live” in this color.

B) The impact of pink on the human psyche

Despite the presence of an aggressive red color in pink, it nevertheless has a relaxing effect on the human psyche, relieving irritability and anger. By the way, in institutions where they work with children with antisocial behavior, the walls are often painted pink for this very reason. A soft pink shade has a positive effect on the nervous state, but at the same time its excess harms melancholic people. It is also believed that the contemplation of the color pink helps to get rid of headaches.

C) Characteristics of a person whose favorite color is pink

Persons who prefer pink color need tenderness and love more than others. In addition, they are able to fall into anxiety for any insignificant reason. Lovers of pink strive for the fullness of life, waiting for thrills and vivid impressions. Sometimes, they are distinguished by infantilism and frivolity, but they can also often turn out to be very hardworking individuals.

Lilac color in psychology

A) The meaning of lilac color in psychology

It symbolizes nostalgia, the expectation of a brighter future. It is a mixture of blue and red, two principles - male and female. It is also often associated with vanity and immaturity. Among other things, it is considered the color of unused opportunities, strong affection, vigilance.

B) The impact of lilac color on the human psyche

In fact, we are talking about a very lively and bright color, but in psychology there is an opinion that it can cause a clear feeling of anxiety and anxiety. For this reason, if you have to go to an important meeting, try to avoid clothing shades of lilac (although individual elements allowed). This can cause rejection in the interlocutor, which, of course, will not do you any good.

C) Characteristics of a person whose favorite color is lilac

Lilac lovers are creative, sensitive and, at times, quite infantile. Their distinguishing features can be called incredulity, patience, secrecy. Often they steadfastly cope with the trials that fate sends them and are ready to provide free assistance to other people. Despite external optimism, they are prone to depression, from which they are able to get out on their own. They rarely blame others for their troubles, strive for non-standard, uniqueness.

White color in psychology

A) The meaning of white in psychology

White is a symbol of purity, joy, innocence, some kind of virtue. It evokes a strong association with daylight, true, spotlessness. Although it is also sometimes given a different meaning. By its nature, it tends to absorb and neutralize other colors, and, accordingly, correlates with incorporeality, emptiness, and even death. Note that the Slavs preferred to dress the dead in white clothes. In addition, in China and some other Asian states, white is considered a mourning color. But still, for most people, it is associated with completeness and perfection.

B) The impact of white color on the human psyche

Often this color has a positive effect on psychological condition person. It calms and at the same time stimulates new achievements. However, it is worth noting that an overabundance of white in the interior or exterior can eventually begin to tire and even annoy.

C) Characteristics of a person whose favorite color is white

People who prefer white color, as a rule, fully devote themselves to the chosen business. At the same time, they are often considered touchy, as they love loneliness and do not really strive for new acquaintances. They are characterized by frequent disappointments, detachment. Although, sometimes, they try to open up to the world, subtly feel lies, have good intuition.

Blue color in psychology

A) The meaning of blue in psychology

This is the color of water and sky, which symbolizes calmness, lightness, airiness, constancy. It is also a symbol of purity, dreams, a bright mind. This color evokes associations with the vault of heaven, personifying softness and tenderness, something divine and sublime - it is for this reason that in ancient icon painting the halos of the gods were painted by masters in the color of heaven. Freemasons, on the other hand, perceived blue as the color of spiritual perfection and enlightenment.

B) The effect of blue on the human psyche

Blue combines white and blue, and therefore combines the impact of both. One part promotes relaxation and peace, creating the effect of freshness and coolness. The second part stimulates the work of the imagination, increases the concentration of attention. If you want to be trusted by a certain person, wear something blue to meet this person. By the way, the mentioned color inspires not only confidence, but also demonstrates stability, inspires respect.

C) Characteristics of a person whose favorite color is blue

It is believed that the main adherents of blue are resourceful people who are used to setting themselves up for positive and creative. They are prone to experimentation, unexpected creative solutions, and out-of-the-box thinking. Subconsciously they tend to be melancholy and withdrawn. At the same time, they are self-confident and intellectually developed.

Turquoise color in psychology

A) The meaning of turquoise color in psychology

Turquoise - the color of the sea wave, cyan. It contains shades of blue and green. Once upon a time, turquoise was attributed magical properties- It was believed that this stone is able to protect against accidents. Symbolizes the desire for the ideal, novelty. It is also a symbol of calmness, measuredness. Causes associations with sea waves, purity, happiness, innocence. In some European countries means intuition and healing.

B) The impact of turquoise color on the human psyche

This color manages to exude calmness and give a feeling of absolute balance, combined with growing energy. He is able to charge our thoughts with optimism and a light mood, relieve stress, overwork. By focusing on the turquoise color, a person begins to feel more peaceful.

C) Characteristics of a person whose favorite color is turquoise

It is believed that people who like the turquoise color are very easy to communicate, sociable, open and friendly. They are also compassionate, compassionate, and emotionally sensitive. They have wonderful intuition, are set to create harmony in their lives. Despite outward calmness, mentally they can experience a lot of different emotions.

Brown color in psychology

A) The meaning of brown in psychology

Brown color symbolizes the earth, fertility, tree bark. At the same time, it is a symbol of stability, reliability, stability and devotion. In psychology, all shades of brown are considered the colors of comfort, coziness, security and sensuality.

B) The impact of brown on the human psyche

This color has a rather complex structure, and because of this, it has the qualities of warm and cold colors. For example, light shades of brown that have an orange undertone have a warming effect.

In general, warm shades of brown are very helpful in relieving stress. It is especially recommended to use it in the interior and wardrobe for people who are afraid of change and are prone to frequent anxiety. Being the color of stability, brown gives a sense of security. It also helps to strengthen self-confidence, cause respect - for this reason, psychologists recommend wearing brown clothes before important business meetings.

C) Characteristics of a person whose favorite color is brown

The craving for brown shades is characteristic of practical and serious people. They have clear goals and tend to want to succeed. Very skeptical in relation to dreamers and infantile personalities. They honor traditions, are distinguished by punctuality, close ties with the family, and reliability. At the same time, they may lack ease of communication and inner freedom.

Light green color in psychology

A) The meaning of light green color in psychology

Light green cold shade symbolizes calmness, food, nature, peaceful contemplation and is a very sophisticated shade. In general, light green is considered a combination of yellow and green, and for this reason has similar characteristics to them. As a result, this color is associated with such concepts as peace, tranquility, optimism.

B) The impact of light green color on the human psyche

In general, light green has a positive effect on the human psyche. If he is not endowed with modern "acidic" shades, then his contemplation can lead to positive thoughts, push him to some new achievements. In turn, the mentioned “acidic” shades can cause a feeling of irritation in some.

C) Characteristics of a person whose favorite color is light green

Persons who prefer light green color are most often very loyal to others, but at the same time self-critical. Periodically, they have fears that someone can condemn them, condemn them, and so on. Also, often lovers of light green color prefer not to succumb to passions and are very stingy with emotions in their personal lives.

Burgundy color in psychology

A) The meaning of burgundy color in psychology

Burgundy is considered a symbol of strength and vitality. It is also associated with perseverance, restraint and purposefulness. In addition, weighty values \u200b\u200bof this color can be called power and strength. Burgundy is a symbol of solidity, confidence and conservatism. For some, it evokes associations with the color of antiquity, but if it is combined with gray, then it immediately becomes a symbol of prosperity and solidity.

B) The impact of burgundy color on the human psyche

It is believed that an excess of this color in clothes or in the interior can have a detrimental effect on the psyche, causing depression - which is why it is advisable to use it sparingly. At the same time, it belongs to the category of exquisite flowers and evokes the corresponding emotions.

C) Characteristics of a person whose favorite color is burgundy

Admirers of burgundy color, as a rule, are distinguished by a large supply of energy, but at the same time they show their own emotions very sparingly. However, this does not prevent them from being assertive individuals who have remarkable organizing abilities. They often tend to creative professions, they are subtle connoisseurs of art. They are also self-confident and enterprising.

Beige color in psychology

A) The meaning of beige in psychology

This color is a symbol of warmth, regularity, comfort and harmony. Unfortunately, it also has negative symbols - boredom, sadness, routine and monotony. In different states, this color has a different attitude. For example, in China, beige, like white, is associated with mourning. At the same time, in India, the color of ivory was always held in high esteem - things of this color, as a rule, were only allowed to noble people. In turn, Ancient Egypt was famous for the figurines of deities painted in beige. As a result, we can conclude that this color is associated with a certain mystery, enlightenment, divinity.

B) The impact of beige on the human psyche

The beige color has such a quality as the neutralization of aggression. For example, people who find themselves in a room with beige interior elements soon come to peace and relaxation. It is also worth noting that all shades of this color contribute to a good rest.

C) Characteristics of a person whose favorite color is beige

Beige adherents often become people who are at the stage of searching for their “own self”. They do not want to somehow stand out from the general number of people - moreover, they want to be unnoticed. Often they are insecure and doubt their own taste, do not strive for leadership. At the same time, they can be called very sincere individuals who really appreciate practicality. As a rule, even in difficult situations, they strive to maintain a neutral position.

Have you ever wondered why you often buy clothes in one color scheme? For what reason do our hands reach for wardrobe items of the same colors, and at the same time we completely ignore other color schemes? As a rule, we do not reflect on this, or we simply come to the conclusion that the purchase was made by mood, without carrying any implication. And yet, psychologists tend to believe that this does not happen - there are reasons for everything. By the way, you can give preference to one color scheme for many years, but one day you buy a thing with a completely atypical color for yourself.

How can you explain, for example, the fact that you have always loved things in pastel colors, but one day you decided to buy a bright red dress? Some time passes and you begin to regret this spontaneous purchase, although the first step is to carefully analyze it. In fact, you just had a desire to cheer up, and, most likely, it will return again soon. Simply, in this way, the brain sent you an impulse that there are not enough bright changes in your life.

In general, a constant addiction to certain colors can characterize your character. If such “bursts” periodically occur, like the situation with a red dress, then this indicates what mood you were exposed to at a certain point in your life, perhaps it was a few minutes of it, or a big new stage.

Based on this, it is obvious that we can influence our mood and well-being, knowing what aspects are characteristic of a particular color. That is, you yourself can set the direction for your mood by putting on things of certain tones. You can study the definition of colors in the previous paragraph.

The psychology of colors in the interior

Most likely, you have already managed to make sure from your own experience that the color of the walls of the room in which you are staying can influence your mood and radically change it both positively and negatively. negative side. Of course, it is for this reason that it is necessary to approach interior solutions with special attention.

Obviously, color is one of the most important components. environment, and he is able to make adjustments to our well-being, mood in life. If you skillfully use colors and their combinations in the interior of a particular room, then the result of such efforts will be a feeling of comfort and coziness. Otherwise, often being in a room with poorly chosen colors, you will only feel anxiety, apathy or despondency.

Surely, you have heard that soft, light and cool shades that have a minimum of contrast can visually “push apart” the walls of the room, and in the end it will seem more spacious than it really is. In turn, dark and warm shades visually narrow the space.

As you understand, a certain color can not only improve the interior of the house, but also spoil it. Carefully study this issue, study the nature of the color and take note of the most successful color solutions. As we already mentioned, there are warm and cool colors, and which color you choose will determine the overall impression of the room.

How colors affect a person and his life

Many seriously underestimate the influence of color on the well-being and mood of a person. At times, color can influence the occurrence of certain reactions, which subsequently directly affect the adoption of important decisions. For example, color can affect a person's pressure, his appetite, and at the same time he himself will not notice it.

Remember what feelings you often experience on a cloudy and chilly day, looking out of the window and preparing to leave the apartment. Seeing dullness behind the glass, you probably feel a significant deterioration in mood. Positive energy seems to disappear somewhere and the world around begins to cause unpleasant emotions. It is unlikely that you thought that the reason for all these bad moods is precisely the perception of color.

Some time ago, medicine began to pay closer attention to such a phenomenon as color therapy. What is the essence of this technique? Color is used as one of the ways to influence the emotional, mental and even physical state patient. The basis of the technique was the wavelength of each color - it turned out that each wavelength has a certain effect on the human body.

By the way, color as one of the aspects of treatment was used even during the existence of ancient civilizations. For example, in Ancient Egypt in the temples, special rooms were allocated in which the refraction of the sun's rays took place - subsequently this influenced the appearance of different colors of the spectrum. The person seemed to bathe in bright colors, and this technique even got its name - “Ra-therapy”. Today, this unusual method of treatment has been replaced by chromotherapy, a science that studies how certain colors affect human health.

How color can influence a person

How and where is it successfully used

The human psyche can be influenced to some extent by means of color, and advertisers who want to most effectively promote their product are well aware of this. We are talking not only about commercials and election campaigns, in which competent specialists ensured the predominance of certain “effective” colors, but also about supermarket shelves.

According to psychologists, light and color have great importance in order to promote the product more actively. Light, as it were, challenges the buyer, stimulates a certain action on his part. Different shades of lighting affect the mood of a person. If you choose the right combination of different lighting elements, you can get an amusing play of light and shadow, which contributes to the presentation of goods in the most beneficial way.

Color solution - as a way of manipulation

Sometimes, we do not notice how unobtrusively and subtly we are being manipulated with the help of color. Think about the store shelf example above, and the next time your hand reaches out for some product that you didn’t originally plan to purchase at all, think about why you are doing this - you need this purchase so much or you reacted to the packaging. Most likely, the point is still in the second option, your subconscious mind reacted in a certain way to a successful color combination, and there is a great chance that this was not the first time this happened.

Color manipulation also occurs in other circumstances. For example, if there is a need to improve the performance of the team without notifying the employees themselves, experienced managers use green color- it is simply added to the interior or some kind of work equipment. After all, it is no coincidence that the most common color of school desks is green - it contributes to a high concentration of attention. Knowing how a particular color affects others, you can also learn how to manipulate this circumstance.

Everything on earth and beyond has its own color. People live in a color space. There are no trifles in life, especially from the point of view of psychologists. The psychology of color is a science that has been studied for many centuries.

interior color

There is an opinion that people have a preference for one color or another is an innate feature. By the tones or shades in which the interior of the house or wardrobe is decorated, you can judge your temperament.

In psychology, there is a division of people into colors:

White is considered to be the ideal color, a person with any temperament can give preference to it. Someone associates white with lightness and purity, while someone sees in it an attractive coldness;
Black - self-doubt, a gloomy perception of the world around - these are the feelings with which black is primarily associated. People who prefer black are prone to depression;
Gray - we love among cautious, reasonable natures. Gray people do not tend to make spontaneous decisions. They say about these: Measure a hundred times, cut one". But sometimes the presence of this color symbolizes a kind of barrier with which you fence yourself off from external stimuli of the world;
Red - heat of passion, impulsiveness. We love strong-willed, imperious, sociable, quick-tempered natures. Psychologists are sure that people in whom red causes a feeling of discomfort suffer from an inferiority complex. Red belongs to complex colors and it is not suitable for everyone;
Brown is the color of the earth. He is preferred by people who have already stood on their feet and firmly feel the ground under them. For such people, tradition and family come first;
Yellow - intelligence, calmness, laid-back attitude to life. Yellow natures are sociable and curious. They easily attract people to themselves and often become the center of attention in the campaign. If yellow is unpleasant, then we are talking about a pessimistic person with whom it is difficult to get acquainted;
Blue - peace, balance. Inherent in people who are modest, spiritually developed and prone to melancholy. Blue people get tired quickly, they need constant support from others. They only seem to be omnipotent, in fact they simply lack self-confidence;
Green - nature, life, peace. Green people react painfully to criticism. A way of self-affirmation is vital for them. This color contains hidden potential energy. For some, this is a powerful incentive for constant movement and self-improvement. For others, it's a signal that it's time to give yourself a break. In medicine, green is used in the treatment of patients with problems with the nervous system;
Violet - strong, powerful, emotional. It is preferred by creative people. Psychologists consider purple to be the color of harmoniously developed natures;
Light green - a shade of cynics and misanthropes. We love powerful natures who like to impose their will on others, but are afraid of independent actions. They do not like to take responsibility for their mistakes;
Pink - tenderness, affection and love. Pink people, as a rule, have a fine mental organization and can get excited about the most insignificant thing. Despite their peacefulness, they look at others with great caution.

Speaking about shades and interior, we understand that a person tries to surround himself with the color scheme in which he will feel as comfortable as possible. And based on his preferences, you can draw conclusions about his temperament. But when it comes to the wardrobe, in my opinion, there is no way to draw any conclusions with absolute certainty.

colors in clothes

A person's wardrobe depends on many factors. For example, age, gender, social status, belonging to a particular culture. Therefore, to draw conclusions about his temperament based on the color of his clothes, in my opinion, is pointless. Clothing helps a person to influence others. Make the right impression. It looks like this.

Choosing your clothes, you first of all rely not only on your preferences, but also on the nature of the event you are going to attend. Agree, because going to an important business meeting, no matter how cheerful a person you are, give your preference to clothes of restrained tones, say, a black or gray suit. Thus, you send a kind of signal that I am a serious person and I can be trusted.

If you want to attract attention, choose clothes in bright colors, red, orange, pink. In other words, a person needs clothes for a kind of advertising of himself. And its color will not depend on his temperament, but rather on the circumstances around him.

According to psychologists, the most preferred colors for temperamental people are calm colors such as purple or blue. For shy natures, a yellow or orange tone is suitable. Do not neglect the age criterion. For the elderly and children, an environment made in bright, but not flashy colors will be favorable.

color in advertising

The division of people into color types is still a little studied process. Science has proved for sure that color has more than just a narrative function. It can influence nervous system person. Man is by nature a consumer. Therefore, advertising campaigns of certain products are trying to attract as much as possible large quantity people in every possible way.

And the color in this case is not at all in last place. Having chosen the right color, advertisers send a kind of message to the consumer, which he receives at the subconscious level.

People whose work is related to the promotion of goods on the market know that for a successful advertising campaign of a particular product, you need to make it visually pleasing to the eyes of the consumer.

For example, sugar manufacturers try not to use the color green and its shades for packaging their products, because green, in its taste sensations, makes us feel “sour”. Therefore, their choice in most cases stops at blue, which in most people evokes a feeling of something tender, soft and sweet.

attract attention;
increase the memorability of a product or service;
emphasize certain properties;
form a positive attitude towards the advertising campaign.

In the advertising business, red is the leading color. When it enters our field of vision, it cannot go unnoticed. It must be used carefully so as not to cause feelings of aggression. It's perfect for small accents.

Orange cheerful, active. Leading color for advertising children's products and services.

Yellow - joy, sunshine. Write the text of your advertising campaign in yellow letters on a dark blue or black background and it will be the most readable from a distance.

Green - nature and health. Green due to its qualities such as calming and relaxing. Suitable for advertising leisure, tourism, medical products or services.

Many have known about the meaning of color in human life since childhood, although they are not always aware of it (from birth, someone is surrounded by pink, and someone is blue). Colors are symbols of certain events, they please or annoy, in connection with which they are divided into "favorite" and "unloved", in general, they are endowed with a special meaning. There is a whole section in psychological science, studying the ability of a person to perceive and designate colors, which is called the psychology of color perception. Despite the fact that the existing color scheme may seem to us the same for everyone, and we think that another person sees the color the same as we see it, in fact, the perception of color largely depends on many factors: cultural, social, physiological , psychological, etc. So, for example, if a person feels unwell, then he can be annoyed by shades that others like, and at other times seemed pleasant to him. Another example - since childhood, seeing a woman in a white elegant dress, children guess that this aunt is a bride, but a woman in a completely black outfit evokes sad thoughts about mourning and funerals. But these children, most likely, live in Western culture, since in some countries of the East, on the contrary, white is generally considered mourning.
Color improves well-being, cheers up, helps to tune in to the working mood, etc. The choice of colors is often unconscious and by the preference of one color or another, you can learn a lot about another person. On this basis, very effective color personality tests have even been created, the most famous of which is the Luscher test. That is why it is useful to know the basic characteristics of colors in order to be able to use them quite consciously - to correct one's own behavior, as well as to create the desired impression of oneself in the eyes of others. For example, a person who comes in a smart bright red suit to get a job in a serious institution where everyone dresses modestly may lose to an applicant who appears in a strict dark purple or classic black suit. But at a festive party, a girl in bright red will attract much more attention than a girl in clothes of a calmer color. Skillfully choosing the colors that surround you in life - clothes, wallpaper, furniture, etc. - You will not only be able to become more effective in communicating with others, but also influence yourself. So, if you are sad, then surround yourself with orange and yellow, at least drink a glass of freshly squeezed orange juice, carefully examining it before each sip - coupled with a citrus aroma, the color will add optimism to you even faster.

The meaning of red

Red color symbolizes vital energy, stimulates and excites. It is the color of bold and decisive, but, on the other hand, it can be sympathetic to aggressive, cruel and vindictive people. If you want to look sexy, bold and expressive, choose red.

The meaning of orange

Orange is a symbol of optimism, creativity, freedom, love of life, goodwill and sociability. The man in orange clothes looks young and cheerful. Use this color in rooms designed for communication. He also believes that orange wallpaper in the kitchen stimulates the appetite, which is good for some (bad eaters) and not so good for others (those on special diets).

The meaning of yellow

Yellow color stimulates energy, optimism, mental activity and brings back the love of life. It is useful to use it in offices where they do mental work and high concentration is needed. In clothes, like orange, it helps to look young, perky and active.

The meaning of green

Green is a calm and balanced color. Helps to relax and calms the nervous system. By dressing in green, you signal your friendliness and poise. A green interior can help with insomnia, suits emotionally unbalanced people, and also reduces appetite - use light shades of green in the bedroom or in the kitchen. Dark green and emerald green help to concentrate attention (use to decorate your office).

The meaning of blue

Blue symbolizes wisdom and tranquility. Suitable for rest rooms, cools and soothes. Blue clothes indicate that you are sensitive, have a good imagination and maybe naive.

The meaning of blue

Blue is a symbol of devotion and justice. Causes respect. In the interior, it is suitable for finishing the bathroom (in combination with objects of warm colors) and bedrooms. In clothes, blue is chosen by serious, responsible and independent people.

The meaning of purple

Violet is the color of kindness and wisdom, sharpening the senses, balancing energy and sharpening intuition. It is also called the color of kings. Suitable for decoration of rooms for relaxation and meditation. In clothes it gives the impression of a wise, mysterious person.

The meaning of white

White is the color of purity and perfection. Dress in white if you want to emphasize your accuracy, decency, honesty and cleanliness. Use it in the interior to refresh dark rooms.

The meaning of black

Black is a symbol of the unknown and mysterious, but also a gloomy perception of life. Wear black if you want to emphasize your sophistication and authority. Do not abuse this color, as a person who constantly wears black clothes may seem closed to others, unwilling to communicate.
In clothes and in the interior, colors are most often combined or supplemented with small attributes of a shade that is different from the base tone, and different shades of the same color are also combined. Remember that choosing this or that color, you not only create a certain impression of yourself in the eyes of others, but also affect your well-being.

Target: Tell about color and its meaning in human life; develop Creative skills; to cultivate the ability to see beauty in everyday life.

Equipment: Multimedia projector, screen, cards.

Lesson progress

1. Introductory lecture
The symbolism of color has a long history. Since time immemorial, people have attached particular importance to reading the "language of colors", which is reflected in ancient myths, folk tales, fairy tales, various religious and mystical teachings. Color is life, it gives us strength, revitalizes, heals and delights.

According to research scientists man able to perceive color even with skin. In the red room, even with a blindfold, the pulse of a person increases sharply, in the yellow room it becomes normal, and in the blue room it slows down.

The color environment directly affects our emotional and psychophysical state. Even the same color, depending on the intensity and duration of exposure, causes us positive or negative emotions. And our eye is able to distinguish 1.5 million colors and shades. At the same time, women are more sensitive to color and its slightest shades. Age also affects color perception: up to 20-25 it increases, then gradually decreases. Thus, the color environment is able to form a certain emotional and mental state in a person.

2. Conversation
- What is your favorite color please? (…)
- Do you know what it means? (...) (about color)
What color influences your mood? (…) (about color)
- What is your name? What color do you think your name is?

Colors

white is the "ideal" color. It has a significant meaning, since it simultaneously conveys both the brilliance of light and the coldness of ice. This color can be preferred by a person with any character, he does not repel anyone;
black is the color of uncertainty, symbolizing a gloomy perception of life. Those who prefer to dress in black often perceive life in dark colors, are unsure of themselves, unhappy, prone to depression, because they have no doubt that their ideals in life are unattainable. The frequent change of a black suit or dress to another, brighter, catchy one, indicates that pessimistic moods are often dispelled. The constant choice of black indicates the presence of a certain crisis state and characterizes an aggressive rejection of the world or oneself (recall the black banners of anarchists). Children who are acutely experiencing the lack of care and love often use black shading in the drawing. Normally, black is generally rejected;
gray is the favorite color of judicious and distrustful natures who think for a long time before making any decision. It is also a neutral color that is preferred by those who are afraid to make themselves known too loudly. If you don’t like this color, then this is an indicator of an impulsive, frivolous character. Often the gray color is also preferred in case of severe overwork as a barrier that separates from the stimuli of the outside world.
red is the color of passion. If this is a favorite color, then such a person is bold, this is a strong-willed, imperious type, quick-tempered and sociable. Plus, he's an altruist. People who are annoyed by this color have an inferiority complex, fear of quarrels, a tendency to solitude, stability in relationships. Red color symbolizes excitement, energy.
brown - choose those who firmly and confidently stood on their feet. People who have a weakness for him appreciate traditions, family. The preference for brown reflects, first of all, the desire for simple instinctive experiences, primitive sensual joys.
yellow - symbolizes calmness, ease in relations with people, intelligence. When he is loved, it means sociability, curiosity, courage, easy adaptability and enjoyment of the opportunity to please and attract people to him. When he is unpleasant, then we are talking about a person who is concentrated, pessimistic, with whom it is difficult to make acquaintance. Yellow is obtained by mixing green and red and is the color of energy.
blue is the color of the sky, peace, relaxation. If you like him, then this speaks of modesty; such a person often needs to rest, he quickly gets tired, it is extremely important for him to have a sense of confidence, the benevolence of others. In the rejection of this color, a person is revealed who wants to give the impression that he can do everything in the world.
green is the color of nature, nature, life itself, spring. The one who prefers it is afraid of someone else's influence, looking for a way of self-assertion, since this is vitally important for him. Anyone who does not love him is afraid of everyday problems, the vicissitudes of fate, in general, all difficulties. Green contains hidden potential energy, reflects the degree of volitional tension, so people who prefer green tend to self-confidence and confidence in general.
orange is the favorite color of intuitive people and passionate dreamers. In heraldry, this color also means hypocrisy and pretense.
pink is the color of life, of all living things. He talks about the need to love and be kinder. Those who like him can get excited about the most insignificant thing. In people who are overly pragmatic, this color causes irritation.
purple symbolizes the inherent human infantilism and suggestibility, the need for support, support. In this sense, the choice or denial of purple is a kind of indicator of mental and sexual maturity.

3. Now I propose to conduct a small study for you "Name Color", where you will find out what color your name is and some features of your personality.
(I explain on the slide "Determine the color of your name",

Raise your hands, whose name color is red?
I will ask you ... (read the meanings)

4. Work in pairs.(optional)

You have received the results of the study and now each of you knows what color your name is, and now we will have a creative moment, working in pairs. On the screen (slide C) are keywords that characterize your name by color.
You find in the table the color of your neighbor and his keywords.

Exercise:
Make up a mini story about your neighbor using these words.
Let's hear what you got.
- Did you like it? That's how fun it is to explore each name with color and learn about yourself and the people around you.

5. I suggest working in groups.

Tasks for groups on the slide
1 group. In the names which works of art color is present. (“White Bim, Black Ear”, “Red and Black” - Stendhal; Tales of the Brothers Grimm “Golden Goose”, “Blue Candle”, “Golden Key” Alexey Nick. Tolstoy, “White Poodle” A.I. Kuprin)
2 group. Perform lines from songs that talk about color. (“A grasshopper sat in the grass”; “Orange Mom”, “Black Cat”)
3rd group. Name the names famous people that sound like a color. (Sasha Cherny, Alexander Belyaev - science fiction writer)
- You, each in your group, performed a task related to color. These tasks show that color is present in our life everywhere.

6. - Now I will test your attention "Remember by color"
Exercise

Your attention will be offered 3 drawings in turn with an interval of 3 seconds
On the slide geometric figure, consisting of 5 squares, each of which has its own color. In 3 seconds, you must remember their exact location and reproduce on paper: the shape and colors. (before slide)
On the next slide, you will see a tree. In 3 seconds, they must remember how many leaves are green.
On the screen you will be offered triangles of different colors. During the same time, determine without indicating the number of triangles, which color triangles are more (For example: out of 20: 4 red, 5 yellow, 6 orange, 5 pink)
Let's do a self-test. Look at the screen and check yourself.
Check 1st task, 2nd task and 3rd task
Raise your hands who has no mistakes?
You are very attentive people and have a good sense of color.
Who has 1-2 mistakes? You are less attentive.

7. Reflection.

What did you learn new for yourself today?
I want to thank you for your active work, for helping me and handing out reminders about the color of your name as a keepsake. (distributing)