Guidelines for drawing up a plan of educational work with the class. Methodological recommendations for the preparation of the annual plan Recommendations for the preparation of the plan

Proper and balanced nutrition good health. And if your goal is to get stronger and build more muscle, then without a nutrition plan you will not achieve them. Following the suggested recommendations, you will be able to plan your own diet.

Eat more often and in smaller portions

Eating a couple of times during the day and eating everything that lies on a huge plate in in large numbers you are harming your body. You will recover worse after training, and of course this will lead to an increase in fat mass. And about the increase in muscle mass, you can generally forget. Do you need it?

To gain muscle mass, you need to monitor your diet. Training alone will not be enough. Eat often, in small portions, choose wholesome and healthy foods. For example, protein-rich, low-fat foods (turkey, chicken, egg white), healthy fats (nuts, omega-3, 6), complex carbohydrates rich in fiber (beans, legumes, vegetables, unpolished brown rice).

By following a meal plan, you will be full of strength and energy throughout the day.

It turns out that you need to eat 5-6 times a day and each meal should consist of complex carbohydrates, protein and healthy fats. A lot of? Looks like your portions are too big. Try to eat a small amount of food every 2-3 hours.

By following this meal plan, you will be full of strength and energy throughout the day. Your body will receive the necessary nutrients to recover between workouts, and you will be in a great mood.

Eat protein at every meal

By eating sweets and unhealthy trans fats, you run the risk of gaining body fat, fluctuating blood sugar levels, and with it, your mood. And most importantly, your body will not recover well after training.

Annual planning educational work with the class is an integral part of the work of the class teacher. A plan of educational work, drawn up taking into account the problems of the class, aimed at the prospect of development of the children's team and focused on modern requirements GEF, allows the class teacher to design and systematize their activities, direct them to achieve educational results.

These guidelines are developed taking into account the main areas of work of the class teacher. Recommendations contain short description sections of the annual work plan of the class teacher, options for planning the main events (Appendix 1), an approximate work plan for the vacation period (Appendix 2), an approximate plan for working with parents (Appendix 3), an approximate plan for working with children / families at risk.

When drawing up the annual plan of educational work, the class teacher must have the following information:

Approximate composition of the class team of students (total number of students, number of boys, girls);

Age of students and psychological and pedagogical features of this age;

Presence of leaders and outsiders in the class;

The level of progress of each child;

The presence of formed microgroups of the classroom team, which unites them;

The presence of problems in the relationship of students in the class and the reasons for their occurrence;

Interests, hobbies and preferences of each student.

All this knowledge is necessary for the class teacher in order to conduct a competent analysis of the work with the class for the previous academic period and identify the main goals and objectives for the new academic year. If the class teacher will work with the class for the first year, then this information you need to find out from the previous class teacher (educator). If the class teacher has been working with the class for more than a year, then he takes the listed knowledge about the student team from his experience of working with students, using the results of diagnostic studies, monitoring educational activities, the predominant forms of which are pedagogical observation, questioning, testing.

The structure of the plan of educational work with the class.Title page. The plan of educational work is an official document that must necessarily reflect information about the author, who compiled this document, what age category it is designed for, what is the period of its implementation, with whom it was agreed and approved. Therefore, in the VR plan, it is necessary to indicate the full name. the teacher - the author, the class in which the teacher will work, the timing of the implementation of the plan. This plan must be agreed with the representative of the administration (or teacher) responsible for educational work in educational organization, and approve with the manager.

Analysis of educational work for the previous academic year. This section of the plan should include the following information:

• the goal of educational work, indicated in the plan for the past academic year, to achieve which the work of the class teacher was directed;
• tasks aimed at achieving the goal;
• expected educational results;
• forms and methods of work of the class teacher used in achieving the designated goals and objectives;
• the main areas of work of the class teacher;
• specific activities carried out within these areas, with a description of the level of emotional response of students (liked it, aroused keen interest, students showed particular activity / did not like it, students did not demonstrate their interest, participated as passive listeners, or not the whole class showed special interest and etc.), it is desirable to indicate among the listed activities those that have become traditional and the implementation of which caused a special positive response from students;
• problems that arose in the work on the implementation of the BP plan, indicating the specific reasons for their occurrence;
• the level of achievement of educational results (according to the results of the academic year) in relation to the solution of the goals and objectives;
• work with difficult children and children at risk: the number of children registered with the school, registered with law enforcement agencies, registered with the KDN, the reasons for registration are indicated. The basic principles of organizing work with this group of students, the degree of their involvement in extracurricular activities, the forms used to control the employment of students outside the school, the joint work of the class teacher with social educator, psychologist and parents, what results were achieved, what problems remained unresolved;
• analysis of work with parents: the degree of activity of parents in interaction with the teacher, participation of parents in class affairs, problems solved in the process of interaction, the role of the parent committee in organizing joint work of the class teacher with the parent community, forms of work used by the teacher, individual work with parents are analyzed , on what topics conversations and consultations were held, whether there are parents with whom it was not possible to establish contact. Work with parents of children at risk and families in a difficult social situation, forms and methods of interaction, positive or negative dynamics of this work.

The purpose and objectives of educational work for the new academic year should be formulated taking into account the above analysis and aimed at creating conditions for eliminating the problems of education identified in the analysis, and their implementation should contribute to improving the quality of the process of education and socialization.

characteristics of a class team. In this section, you should indicate the size of the class, the number of boys and girls in it, the level of student achievement, the degree of activity of students in the classroom and during organized extracurricular time, the level of cohesion of students within the team, the common interests of the class, the presence of leaders and outsiders in the class, the presence microgroups indicating the principles of their formation, the degree of conflict (low, medium, high), hobbies, preferences and Creative skills students, out-of-school employment of children.

social class passport(according to the form adopted by the educational organization)

Plan the main activities with the students of the class. This section of the plan can be drawn up by types of activities, areas of activity, thematic periods (at the choice of the class teacher).

We should not forget that the plan of the main events with students must necessarily reflect the activities of the school-wide and city levels.

Action plan for the holidays. To avoid additional work I recommend that the class teacher on planning the organization of vacation time include this section in the annual planning of the educational work of the class.

Activities planned for the holidays should contribute to creating conditions for the formation of culture healthy lifestyle life, i.e. students must learn to rest with benefits for health and personal development. Properly planned work solves the following tasks: it coordinates the employment of children during the holidays, the child continues to develop on vacation, moral ideals and cultural values ​​are formed. During the holidays, teachers are advised to take into account the age of children, their interests, significant dates cities and countries, as well as calendar holidays that will be of interest to schoolchildren. As types of activities, it is important to use such activities as tourism and local history activities, sports and recreational activities, leisure and entertainment communication (an approximate version of the work plan for the holidays, see Appendix 2)

Parenting plan. This section of the plan will allow the class teacher to systematize his work to create a single educational space "Family and School". The plan of work with parents may include both group and individual forms of work with parents (see Appendix 2). When drawing up a plan of work with parents, it is necessary to take into account the age category of parents, their social status and employment in work time. In this regard, it is appropriate, along with face-to-face work to include remote types of interaction in the plan. Group, individual and collective forms of work are still relevant. From individual forms of work, the plan can include:

• individual face-to-face and remote consultations for parents,
• visiting family at home;

among groups:

• thematic consultations, parental general education, master classes;

among collectives:

• parent-teacher meetings, jointly organized events (their names must be indicated); It is important to include in the plan the work on the development of the information space for parents or the holding of a forum for parents, the design of visual and information stands or booklets for parents.

Plan of work with children/families of the risk group and students who are on the intra-school registration, registration in the KDN and law enforcement agencies. This section of the plan should include activities aimed at identifying children / families belonging to this category, individual and group activities with students / parents, activities aimed at identifying the interests of students and their implementation, as well as work on the preparation and maintenance of the necessary reporting documentation , participation in Prevention Councils (an exemplary version of the plan for working with children / parents at risk, see Annex 4).

Dear Colleagues! I draw your attention to the fact that the options for planning educational work with the class in the main areas of activity, set out below, are not a model for exact copying and are given only as a way to demonstrate the possible forms of drawing up a plan, their content requires systematization and additions, taking into account educational problems, goals , tasks of a particular class team.

Annex 1

Option 1.Planning of main events by types of activity

Option 2. Planning of main activities by activity lines

Option 3. Planning of main events by thematic periods

Appendix 2

Sample vacation work

Annex 3

An example plan for working with parents

Appendix 4

Sample plan for working with children/families at risk

BY DEVELOPING ANNUAL PLAN

Annual plan is mandatory document on a par with the Main General Education Program and the Charter. It is aimed at solving specific problems that contribute to the improvement of the activities of the entire teaching staff in the academic year. The annual plan has its purpose through problem solving.

In accordance with the tasks in plan concrete measures for their implementation should be determined.

The annual plan is drawn up taking into account the type preschool And professional level teaching staff.

The following difficulties can be identified planning:

Inability to clearly define the specifics of goals and objectives for the next academic year;

Lack of relationship between annual tasks and mechanisms for their implementation;

Inability to analyze the results of the academic year;

Lack of a clear and at the same time simple model planning;

Weak implementation of the main principles of education and training (systematic, consistent, etc.);

Congestion (high density) plans or vice versa;

Unbalanced distribution of responsibilities between performers;

Uneven event scheduling;

Uneven distribution of activities between performers and by timing;

- unrealistic planning;

Lack of control and self-control, its relationship with annual targets;

Irrational composition of goals and objectives (the set of identified tasks does not fully ensure the achievement of the goal or the tasks intersect);

Putting forward as the goal of the process, not the result;

Too much focus on minor details.

Annual plan begins with writing an analysis of the work of the preschool educational institution for the past academic year. Main goals activities of the preschool educational institution should logically follow from the problems that emerged during the analysis of the implementation of the Educational Program and annual plan in the current academic year. In the introductory part, an analysis of the results of the work, the reasons for the failure to fulfill the previous annual plan, special difficulties in the work of educators, interesting experimental work, opinions of parents on the prospects for development in the preschool educational institution. Recommended outline 2 - 3 tasks arising from plan development of preschool and analysis of his work for the past period. It happens that this or that task is caused by an unsatisfactory state of affairs on a particular issue. After analyzing all the above parameters, discussing the results with the team, choosing the main areas in which the team will work in the upcoming academic year, we can proceed to the formulation of the main tasks of the preschool educational institution for the upcoming academic year. The essence of the analysis is not to give a list of what was done in the academic year, but to compare, compare, evaluate the results; determine the conditions for success; identify the causes that gave rise to the shortcomings, indicating their negative impacts and consequences.

Wording per annum tasks causes the greatest difficulties for senior educators, deputy heads, and heads, too. Tasks: the first of the third year, the second of the second year, the third new. The task is written with a verb, For example: to improve, form, create conditions, etc. One of the tasks of health saving.

We must try to make sure that the task is not very voluminous in plan its implementation and real for the solution, but also not very narrow, closing on very specific conditions for its implementation. Important at the very beginning of writing annual plan distribute all the work so that a balance is maintained between the various forms of work, both with children, and with parents, and with teachers.

planning :

(in this case, the year);

Main content plan;

Deadlines planned activities;

Responsible for implementation face plan.

Getting Started drawing up an annual plan for a preschool educational institution, it must be remembered that this plan designed for the entire teaching staff of the institution. It depends on each teacher whether his work contributes to the fulfillment of the intended goals and objectives. plan.

It must be remembered that annual plan- This is a living working document that can be corrected, adjusted in the course of work on its implementation. We must boldly make changes and additions, not be afraid to deviate from earlier planned activities. You just need to be able to prove, explain why you need to do this.

It should also be taken into account that annual plan requires the construction of a certain work with personnel, organizational and pedagogical work with children, building interaction with the family.

One of the important moments: select a spelling form plan. Form of writing planmay be very different:

calendar (broken down by months,

cyclical (contain a certain cyclicity of forms of work,

textual (have a textual description of the content,

tabular (have a tabular form of writing,

block-schematic (broken down into specific blocks of work).

Annual planshould include:

Description of organizational and pedagogical work (preparation of preschool educational institutions for the new academic year, qualitative and quantitative characteristics of teachers, placement by age groups, material support pedagogical process, organization of a subject-developing environment, etc.);

List of measures aimed at improving the pedagogical qualifications of educators;

Description of control measures for educational and educational work in the preschool educational institution, the work of all structures of the preschool educational institution;

Performance multifaceted work with parents;

List of measures aimed at improving the skills of service personnel;

Description of administrative and economic work in the preschool educational institution;

Schedule of medical and preventive work in the preschool educational institution;

List of production meetings and measures.

Stages plan:

I stage. At first plan monthly repeated cases, determined by the specifics of the work of the preschool educational institution and the characteristics of each month of the academic year (for example, conducting pedagogical councils, primary semi-annual and final diagnostics of preschool children, preparation and holding of holidays, etc.).

II stage. Per month planned Supplement the events with the traditional events for this preschool educational institution (for example, holding the holidays “Dad, Mom, I am a sports family”, “Competition of pedagogical ideas”, etc.).

III stage. Schedule new activities for the implementation of the goals and objectives, which are determined on the basis of an analysis of the activities of the preschool educational institution for the previous year. For density introspection annual planit is proposed to build a diagram: vertically indicate the number of events, horizontally - the months of the year.

Sections plan:

1. Work with personnel.

2. Organizational and pedagogical activity.

3. Control and analytical activities.

4. Organization of educational and recreational work.

5. Administrative and economic activities.

What is written in the sections

1.CHAPTER: PERSONNEL MANAGEMENT

1.1 Methodical work

teachers' councils;

Coordinating Councils (project advice);

Work of creative groups;

Briefings on maintenance and protection of life and health of children;

Questioning of teachers;

Formation of a subject-developing environment (Equipment of the pedagogical process, equipment methodical office);

The study and generalization of p.p.o. ;

Work in methodical office(creating a library methodical literature , systematization and classification of materials, organization of exhibitions for teachers, compiling card indexes, etc.. d.);

Exhibitions, reviews, competitions;

Seminars;

Seminars - workshops;

Consultations;

Collective views;

Overview of new products methodical and periodicals;

Other forms

1.2 Improving the professional skills of teachers

Passing advanced training courses (complex courses, modular courses;

mentoring;

School of Young Educators;

Self-education of teachers and its analysis;

Approbation and implementation of innovative technologies;

Participation in innovative projects;

Measures to prepare teachers for certification;

Other forms

1.3 Organization of control:

Front control;

Thematic control:

operational control.

2.CHAPTER:educational and health work:

(coordinated with plans of specialists(music leaders, physical education instructors, psychologist, social teacher, etc.):

Physical culture and health work (spartakiads, sports festivals, hiking, etc.);

Leisure, entertainment (holidays, entertainment, KVN, etc.);

Monitoring the development of the main general educational program

According to most modern scientists, the process planning should lead to the creation of a unified system, in which it would be good to see:

Tasks of the activities of the preschool educational institution for a certain period (in this case, the year);

Main content plan;

Deadlines planned activities;

Responsible for implementation face plan.

APPENDICES K ANNUAL PLAN:

Training plan

Plan administrative work (if not included in the general plan)

Plan interaction with the school

Plan work with parents (if not included in the general plan)

Graduate course schedule

Grading schedule for teachers

Plan on self-education of teachers

Promising work plans of specialists

Experimental work program (if such work is in progress)

Plan work of a creative or working group

Plan interaction with public organizations.

Other (based on the characteristics of the institution)

IN PLAN OF WORK WITH PARENTS:

General parent meetings;

Group parent meetings;

Open days;

Questioning;

Design visually - information stands;

Consultations;

Article 15 of the Law of the Russian Federation "On Education" defines the curriculum "as a breakdown of the content of the educational program by training courses, disciplines and years of study."

The curriculum of a general education institution has a certain structure, which represents:

1. Operating mode of OS (indicate the number of classes in general and by level of study, the number of classes with in-depth study individual items, number of extended day groups, working hours and shifts, duration of lessons).
2. Explanatory note(regulatory documents on the basis of which the curriculum was compiled, target orientation, strategic and tactical guidelines for updating the content of education, the profile of the educational institution, if the school is general education, but there are specific classes - KRO, compensatory education, profile, in-depth study of a particular subject, general characteristics invariant component - PK and RK, the use of the variable part in accordance with the profile of the school (class). Main question, which you need to pay attention to when drawing up a plan and an explanatory note - the ratio of the content of the invariant (FC and RK) and variable (SHK) parts. This ratio is determined by: social order and common goals education in this school, the role of individual subjects in the implementation of the goals; originality of private goals, tasks and content of individual subjects and groups of subjects (educational areas) at each of the levels of education; interdisciplinary communications (their intended purpose, specific ways of implementation, including within the framework of integrated courses); additional educational programs and services implemented at the expense of budget financing (i.e. provided to students free of charge) outside the PMU. Use of subject courses, special courses, elective courses as an integral part of the school curriculum. It is important not only to indicate which disciplines, subjects, types learning activities are introduced at the expense of the school component, but also to justify the expediency of their introduction. Programs additional education(circles, sections, etc.), implemented at the expense of budget financing (i.e., provided to students free of charge) outside curriculum.
3. A grid of hours broken down by learning levels(note the following: weekly study load should not exceed the maximum allowable (SanPiN requirements), in primary and secondary schools, for each class, FC, RK and ShK are indicated; in the profile classes (10-11) indicate the subjects that are studied at the profile or in-depth level (each child studies at least 2 subjects, but no more than 3); the name of the elective courses is indicated in full.
4. Software and methodological support of the curriculum.Software - a list of those specific curricula for each of the subjects of the curriculum that are accepted for use in this educational institution. Methodological support - the means that are used to teach each of the subjects of the curriculum. Educational-methodical complex - the totality of everything methodological support on the subject of study (syllabus, textbooks, study guides, atlases, notebooks with a printed base, etc.)

Information about the teaching and methodological support used for each subject is drawn up in the idea of ​​a table, which is attached to the curriculum

** Types of programs:

• Sample curriculum for elementary school.
• Sample program high school(a basic level of).
• Approximate high school program (profile level).
• Author's program recommended by the Ministry of Education and Science of the Russian Federation (basic, profile, advanced level)
• Author's program approved by ZabKIPKRO, GNMC.
• A modified (adapted) program compiled by a teacher on the basis of a program recommended by the Ministry of Education and Science of the Russian Federation, ZabKIPKRO, GNMTs (changes are not more than 20%).

Individual curriculum in high school specialized school(formation algorithm).

IEP - set subjects(courses) selected for mastering by students from the curriculum of the educational institution, compiled on the basis of the federal BUP.

1. Questioning of 9th grade students, their parents in order to determine the profile they prefer and the subjects that they want to study at an extended or in-depth level.
2. The choice of an organizational model of education, the definition of the main profiles, subjects that will be studied at the basic and profile level.
3. Development of a working version of the curriculum, identification of the needs of each student on the content of education in grades 10-11. At this stage, the administration develops and offers students in grade 9 a variant of the curriculum (subjects of the mandatory basic component and subjects offered to choose from according to the level of study - profile or basic), a list of elective courses and a memo for the student. High school students must choose at least 2 subjects studied at the profile or advanced level in their chosen profile. And optional items of an additional profile. When drawing up the curriculum, students consult with the deputy director, the class teacher.
4. Preparation of IEP, which must be agreed with the parents.
5. Processing and analysis of students' IEP data and identification of opportunities for their provision. The administration of the school compiles a summary table that summarizes the individual curricula of high school students, determining the number of interclass groups and their composition. Adjustments are being made to the IEP of students. For example, out of 100 students, only 3 people chose to study geography at the profile level, it is impossible to create a group, students are invited to adjust their curriculum.
6. Drawing up the curriculum of the school, its examination, coordination and approval.

When studying the activities of the educational institution on the organization of the HSC, the following documents are provided:

1. Regulations on the HSC (school).
2. School work plan (with an analysis of work for the past academic year), which should include a control plan.
3. Criteria for evaluating the activities of teachers.
4. Job descriptions for managers.
5. Minutes of administrative meetings (at the director, head teacher, MO).
6. Orders on the organization of control, its results.
7. References on the results of control.
8. monitoring results, control works etc.
9. Cool magazines (optional) on special request.

When studying the state of pre-profile training and profile training.

1. Regulations on pre-profile training.
2. Regulations on profile training.
3. Regulations on admission to the 10th profile class.
4. Regulations on the "portfolio" of the student.
5. Program (model) for the introduction of specialized education in educational institutions,
6. Syllabus.
7. Timetable of training sessions.
8. Timetable of elective and optional courses.
9. Cool magazines for grades 9-11.
10. Elective course programs.
11. Materials of diagnostic procedures.
12. Minutes of parent meetings.
13. Plans of educational work class teachers 9-11 grades.

When studying the organization of individual learning:

1. References PMPK, VKK, MSEK.
2. Orders.
3. Work programs for children.
4. Individual learning journals and class journals that list children.
5. The HSC plan, the final documents for the control of this area of ​​the school's work.

When changing the training program (from a general education program to a correctional one), a certificate from the Dar center is required. When registering for individual training without changing the program (injuries, exacerbation of somatic diseases, etc.), a certificate from the "Dar" center is not required. A VK certificate with three signatures is required.

When developing this section of the business plan, it is necessary to be based on the following principles:

• 1) the principle of understanding the consumer, based on taking into account the needs and dynamics of market conditions;
• 2) the principle of struggle for the consumer (client);
• 3) the principle of maximum adaptation of production to market requirements.

Also, when carrying out marketing activities, it must be remembered that the process of coordinating the company's capabilities and consumer requests takes place in a certain external (environment) environment, which is influenced by factors such as:

• 1) the stability of the political and legal system in the country of the market, providing legal protection for the activities of domestic and foreign entrepreneurs;
• 2) economic and demographic factors;
• 3) the legislative system that regulates the activities of the organization;
• 4) the level of scientific and technological progress, which makes it necessary to produce new products and carry out effective marketing activities;
• 5) socio-cultural level of the population, geographical, climatic and historical conditions, cultural traditions that have a great influence on marketing activities. When writing this section, it must be borne in mind that the marketing plan includes a large number of questions that need to be answered in a detailed, exhaustive way when compiling it. It is expedient to state the main things in it on several pages: what is the marketing strategy adopted in the company, how the product will be sold - through its own company stores or through wholesale trade organizations; how prices for goods will be set, what level of profitability on invested funds is expected to be realized; how it is supposed to achieve a constant growth in sales volumes - by expanding the sales area or by searching for new forms of attracting additional buyers; how the service will be organized and how much money will be needed for this; how it is supposed to achieve a good reputation of the products and the company itself in the eyes of the public.

• 1) goals and marketing strategies;
• 2) pricing;
• 3) a scheme for the distribution of goods;
• 4) sales promotion methods;
• 5) organization of after-sales customer service;
• 6) advertising;
• 7) formation of public opinion about the company and products;
• 8) marketing budget;
• 9) controlling marketing.

After determining the overall target strategy of the company for each type of product, a detailed action plan is developed. The main criteria for evaluating the strategy here are the assortment, the market, and competition. The range of products offered ultimately depends on the need for the qualities of the product from end users. Differences in the types of goods in the range must meet the specific requirements of consumers.

The size of the market is determined by the number of potential consumers in each individual product.

Evaluation of competitors involves identifying firms on the market that sell goods with similar qualities and are able to replace the proposed product.

Pricing. The pricing strategy can be based on cost, demand, or competition. In the case of a cost-based strategy, the entrepreneur determines prices by calculating the costs of production, maintenance, and overheads, and then adds the desired profit to these figures. Demand is not studied.

As part of a demand-based strategy, the price is determined at the level of the average market, and the costs in this case should not exceed the amount calculated as the difference between price and profit.

With a competitive pricing strategy, prices can be either lower or higher than market prices, depending on the loyalty of consumers, the service provided, and the image of the product. This principle is used by firms that have competitors.

In addition, this section may suggest and justify any of the following strategies:

• 1) setting standard prices. They are established when a channel participant determines the prices of goods or services and seeks to keep them constant over a long period of time. They are used for products such as candy, chewing gum, magazines;
• 2) variable pricing. The firm deliberately changes prices to respond to changes in costs or consumer demand. Using this strategy, you can offer different prices to target certain market segments. In this case, the prices charged to different consumers are not based on costs;
• 3) establishment of uniform and flexible prices;
• 4) the strategy of unrounded prices. This strategy takes place when prices are set below round sums. Turns on psychological factor- consumers like to receive change;
• 5) the concept of "price - quality". When entering the market, it is often advisable for a manufacturer to apply price leadership tactics. Another method used if you want to increase the volume of sales of products is the establishment of discounts for bulk purchases.

Scheme of distribution of goods. According to this paragraph, in the marketing plan of the organization, it is necessary to indicate the scheme for the sale of goods.

Distribution and marketing include three elements: transportation, storage and contact with consumers.

There are a number of key factors to consider when choosing distribution channels.

• 1. Consumers:
• 1) characteristics: quantity, needs, average purchase size;
• 2) segments: size, buying behavior.
• 2. Company:
• 1) goals: control, sales, profit, time;
• 2) resources: flexibility, level, service needs.
• 3. Product or service:
• 1) cost: unit price;
• 2) complexity: technical side;
• 3) volume: unit mass, separability.
• 4. Competition:
• 1) characteristics: number, concentration, assortment, consumers;
• 2) tactics: methods of distribution, relations in sales.
• 5. Channels of distribution:
• 1) alternatives: direct, indirect;
• 2) characteristics: quantity, functions performed, traditions;
• 3) legal aspects: relevant laws and bills.

There are two main types of distribution channels:

• 1) direct channels associated with the movement of goods from the producer to the consumer without the use of independent intermediaries.
• 2) indirect channels of goods movement associated with the movement of goods first to the intermediary, and then to the consumer.

An assessment is made through which trading network (wholesale or retail) the product (service) is mainly sold or is supposed to be sold.

There are three general categories of organization of wholesale activities, their brief characteristics are given below.

• 1. Wholesale activities of manufacturers.
• 2. Commercial wholesalers buy products for resale.
• 3. Agents and brokers perform wholesale functions but do not take ownership of the goods.

Retailing generally performs four functions. She participates in the sorting process, collecting an assortment of goods from a large number of suppliers, and offers them for sale; presents information to consumers through advertising, shop windows and inscriptions; carries out operations for the maintenance of goods; closes deals using the appropriate store locations and opening hours.

Sales promotion. An organization can use a wide range of sales promotion tools:

• 1) direct mail;
• 2) trade shows and demonstrations;
• 3) placement of advertisements;
• 4) printed and audiovisual means;
• 5) shop windows;
• 6) business meetings and conferences;
• 7) paying coupons, etc.

The type of sales promotion largely depends on the organization's strategy, its position in the market, financial capabilities, product specifics, etc. All this is reflected in this section of the business plan in the form of an incentive plan, the development of which consists of the following elements:

• 1) setting goals. Sales promotion objectives are almost always demand-driven. Objectives related to distribution channel participants include providing the most favorable sales conditions, increasing dealer enthusiasm, etc.;
• 2) responsibility for sales promotion, usually shared by advertising and sales managers. Each presides over the stimulation associated with his area. The ad manager is associated with coupons, contests, calendars. The sales manager is engaged in trade deliveries, discounts, exhibitions;
• 3) designed general plan, including budget, orientation or theme, terms, media, duration, and chronological order;
• 4) choice of the type of stimulation. It is based on factors such as the image and goals of the organization, costs. This is achieved by establishing premiums for sellers when selling goods for a certain amount, organizing exhibitions, holding trade competitions for dealers, organizing lotteries, replacing obsolete modules on preferential terms, by setting discounts for bulk purchases;
• 5) coordination of the plan, i.e., linking the advertising plan with sales promotion;
• 6) evaluation of success or failure.

After-sales service. In this section, it is necessary to highlight issues related to the conditions of warranty and post-warranty service, the provision of a range of services in each of these types of service, the structure and location of service enterprises. After-sales service planning consists in determining the policy of the organization in the context of the following issues:

• 1) compliance of the range and quality of after-sales services with the needs of consumers;
• 2) the frequency of use of individual parts and assemblies;
• 3) well-established mechanism for supplying warranty workshops with the necessary number of spare parts.

• 1) set goals;
• 2) established liability;
• 3) detailed advertising budget;
• 4) developed advertising themes common to the entire organization;
• 5) the chosen means of advertising;
• 6) proposed solutions for:
  • a) the content of the message (video);
  • b) work schedule;
  • c) the place of announcements in a broadcast or printed publication;
  • d) other conditions;
• 7) the period during which the advertisement will be published.

Formation of public opinion ("Public relations"). The marketing plan should also focus on public opinion about the organization and its products (services) and, accordingly, the methods of its formation. The tasks of the "Public relations" service are:

• 1) the systematic creation of a favorable attitude towards the firm of the general population;
• 2) implementation of the trade presentation;
• 3) conducting institutional advertising;
• 4) provision of consulting services with the issuance of proposals to the management on issues of public recognition of the company, its position in the market and image.

Marketing budget development. The easiest way to set a budget is as follows:

• 1) the total market volume for each of the goods for the next year is estimated;
• 2) a forecast is made of the company's share in this market, taking into account the planned marketing activities;
• 3) the volume of sales, costs and profits for each of the goods are estimated;
• 4) the difference between the planned (without marketing activities) profit and the profit received as a result of the assessment is determined;
• 5) part of this difference (usually 50%) goes to the marketing budget;
• 6) the marketing budget is determined by summing up for all products.

This budget is divided into marketing expenditure items in the proportions of the previous year.

Controlling. Controlling is understood as quantitative and qualitative preparation and evaluation of operational and strategic decisions of management, analysis of the company's economic activities.